Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. For me this is as much a cause as it is a business play.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels.

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