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How to optimize your marketing budget: Do more with less

Sprout Social

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing talent: Influencer relationship managers, content creators and creative editors.

Marketing 132
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5 Copywriting Techniques That Affect SEO

Writtent Blog

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Search engines care more about your content’s authority. Write for the User First.

SEO 40
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The nature of our overlap and flexible work schedules means we need to stay even more organized, on top of what is being published and when, and keep all the most important information in one space. Enter our content calendar.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” Having duplicate content on the web. Some content management systems allow you to have multiple websites with unique URLs that are all served from the same database (e.g.

SEO 79
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Increase Your SEO By Appearing on Google News

ProBlogger

Everybody knows that the world of SEO is changing. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. Getting on Google News.

News 52
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

No AI-powered content creation tool will understand your business straight out of the box. First up, you have to provide some information. Depending on the tool, this could mean existing content, specific keywords and phrases, or even videos. This can help guide your content strategy. Train your AI.

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Prepare Your Website for Geolocation with WordPress

Kikolani

The best way to integrate geolocation services into your green business website is to start with a solid, SEO-friendly website hosting platform that can seamlessly integrate geolocation. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options.

WordPress 167