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How to optimize your marketing budget: Do more with less

Sprout Social

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. Marketing talent: Content strategists, SEO strategists, external communication professionals, content writers, editors and video producers.

Marketing 131
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system. Few people know that SharePoint is one of the largest content management software’s out there, not just inside the enterprise but also outside the enterprise.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

The built-in media library includes valuable content marketing resources like licensed photos, stock videos, and music to make your video content creation easier. WordPress Source: WordPress WordPress is an especially useful content marketing tool for small businesses.

Tools 104