Remove influence
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How to optimize your marketing budget: Do more with less

Sprout Social

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. How has AI impacted the market?

Marketing 131
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. Other influencer relationships are important too.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Listen and be smart enough to adjust your content and services based on your audience’s input. Go beyond that.

Report 216
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Images for the game are sourced using hashtags from a custom built content management system. User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation.

Airlines 155
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
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5 Things You Can’t Blog Successfully Without

Writtent Blog

Open source content management systems like WordPress, Joomla, and Drupal are good options. They follow through with their plan and continue to produce quality content. The support of other bloggers, particularly those with influence and experience in your industry, can play a pivotal role in your online success.

Joomla 108