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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Analytics?

Analytics 145
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21 Content Marketing Tools to Use in 2014

Writtent Blog

While it’s certainly questionable just how efficient it would be to create content on a mobile device, you definitely need the WordPress App if you’re using this CMS and own an Apple device. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason. The WordPress App.

Tools 111
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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. Create a new page using your content management system — WordPress or your blogging platform. When designing your page, keep in mind that your followers will be accessing it on mobile.

Instagram 138
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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work.

Tools 104
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.