Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. We hired a world-class design firm to create a simple, elegant UX (user experience), borrowing the Google ethos of less is more and the Apple aesthetic of restraint and simplicity.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. What is Intelligent Content?

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