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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Marketing technology: Influencer management platform and social media analytics tools. Marketing technology: Content management system, SEO tools, AI writing assistant and website analytics tools.

Marketing 128
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. Web Traffic Tracking Alternatives to Google Analytics by uber.la.

WordPress 184
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. What’s the trick?

Examples 101
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Putting some thought and planning into your AI-powered content writing tools upfront will ensure you get great content that aligns with your brand goals and tone of voice. Content only helps your brand if it’s high enough in quality to rank in the search engines and provide value to your readers. Lately + Hootsuite.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

While it’s certainly questionable just how efficient it would be to create content on a mobile device, you definitely need the WordPress App if you’re using this CMS and own an Apple device. You’ll be able to respond to comments, check your metrics, or save ideas directly into your drafts, even if you’re not right in front of your computer.

Tools 111
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Do blogging metrics really matter? If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.”

Metrics 103
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How to Optimize Your Content for Authorship Success

ProBlogger

Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. Users who share your content will have a “card” automatically added to said Tweet, that will be visible to all of their followers. Recently launched, ClearVoice is a new metric for your voice.

Content 54