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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

Process 109
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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How to optimize your marketing budget: Do more with less

Sprout Social

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference.

Marketing 128
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

“Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. As noted above, this is easier if you’re selling a SaaS product already.

Software 107
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How To Use Customer Insight To Power Your Business

The Realtime Report

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. Research is conducted using community platforms or on a one-to-one basis. To keep up with evolving market trends, make sure you take note of these foolproof tips.

How To 114
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

The social media piece includes branded content and marketing, social customer care, as well as new developments in social commerce and data analysis. How to tap into employee expertise for brand content. The rising trend of personalized content as marketers get smarter about data. Quotes From This Episode. “80%

Brands 60
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Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?

Bill Hartzer

You can also get the data in Bing’s Webmaster Tools, as well. Using directories such as /about/ is preferred because is is platform-agnostic. Even if you decide to use PHP or even ASP.Net as your back-end content management system and code, you can still keep the same exact URLs. Other Considerations.

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