Remove Content management systems Remove Data Remove Metrics Remove Research
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Research is a key part of developing a strategy and keeping a program on track. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They are metrics geeks. A social media consultant spends a lot of time looking at data. We’re pretty busy!

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129
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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data.

Examples 102
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

The AI then draws from multiple data sources to start creating your content. NLP helps the AI understand what you want, while NLG is what makes the content sound more like it was written by a human, not a machine. Those data sources may include your own existing content or other online resources.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

ContentForest’s Title Tool is an excellent sidekick for content calendar creation. When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way.

Tools 111
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

Do blogging metrics really matter? If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. Why Do I Need Blogging Metrics? Which Blogging Metrics Should I Track? Yes, they absolutely do. Website Visitors.

Metrics 103
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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

However, rest assured that if you’ve learned anything about SEO or content quality during your time writing for the web, or engaged in any re-branding efforts, there’s a significant chance a content audit could revolutionize your online presence. Why Content Audits are Critical. Is It Well-Researched?

Content 89