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How to optimize your marketing budget: Do more with less

Sprout Social

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 130
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

But if you don’t get your targeting right, it can end up costing you a lot of money. Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have.

Software 107
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How To Start A Blog For Your Small Business

Buffer Social

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Use these pain points to create content. What are the 7 steps to map the customer journey?

Examples 102
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Here are 15 more awesome tools I believe can be of great help to you when coming up with awesome content for your business. Content Creation. Tired of stock images in your content? The product is proudly made in Scotland, and its focus is digital content creation. Publishing Content Online. Memegenerator.

Curata 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

The software tracks the workflow of your content marketing from strategy to execution and social distribution. It’s a particularly great tool for brands that create a large volume of content or have numerous team members, due to the fact you can internally categorize and search your existing assets. Content DJ.

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Learning via the Social Media Game

Bare Feet Studios

Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Free or low cost calls over the internet with ability to record and conference. Will you connect with others at low cost? You can interact with them directly.