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How to optimize your marketing budget: Do more with less

Sprout Social

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Next, you’ll need to create an estimate of the costs associated with different marketing activities. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 131
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

But if you don’t get your targeting right, it can end up costing you a lot of money. Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have.

Software 107
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How To Use Customer Insight To Power Your Business

The Realtime Report

In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process. Research is conducted using community platforms or on a one-to-one basis. Most businesses are unsure of how to make the most of such methods.

How To 114
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How To Start A Blog For Your Small Business

Buffer Social

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties.

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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress emerge as the leading blog platform?

WordPress 184
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Need to Learn Wordpress?

Janet Fouts

It’s no secret that I think Wordpress is the best blogging platform, and I recommend it for Websites too. Wordpress can enable you to create an online presence for a fraction of what a traditional web site costs and have an easy to use content management system (CMS) to boot. I don’t know yet.

WordPress 133
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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

There are many blogging platforms in the blogosphere, the difficulty can be in knowing which one will work best for you, and will meet your blogging goals. BlogTrafficExchange considers WordPress to be the best available blogging platform. That’s not good news; after all, what are bloggers to do without access to their blogs?

WordPress 111