| | | Spin Sucks | | Content management systems | 15 articles |
| Page 1 of 1 | Previous | Next | SPIN SUCKS JUNE 27, 2012 Five Ways to Become a PR Technologist It means you understand how to use a content management system. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. This week our guest posts focus on adapting the traditional to the new. ” I mean, come on. Test new technology. | SPIN SUCKS SEPTEMBER 25, 2012 Six Tips for Better Business Writing Internet browsers, content management systems, Pages, Word, and most software have spell check built in. In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. He also hammers interns to stop peppering sentences with “like.” | | | | | | | SPIN SUCKS SEPTEMBER 19, 2012 Learn How to Measure What Matters He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. We’re slowly moving our paid content to a new content management system (thanks to Joe Hackman ) so no more waiting for one of us to email you the details after you buy. | SPIN SUCKS NOVEMBER 8, 2011 Seven Tools for Your 2012 Marketing and Communication Plans Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. For 2012, be thinking about how to combine Google analytics , your content management system, tools such as Clicky , and any other data you can get your hands on to develop a dashboard for your executives. Privacy. | SPIN SUCKS OCTOBER 11, 2012 Review of Content Marketing Measurement Platform Squeeze Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try! | SPIN SUCKS NOVEMBER 1, 2011 Measuring PR Results to the Bottom Line Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky. | | | | | | | | | -
SPIN SUCKS | TUESDAY, SEPTEMBER 13, 2011 PR for Products vs. Services: Do They Work the Same? It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. While Marcus talked a lot about using the Hubspot system to track your prospects, the same works for Google analytics, with a few additions, such as Clicky. blogger relations, inbound marketing, planning, etc.). MORE >> -
SPIN SUCKS | TUESDAY, FEBRUARY 21, 2012 Eight Practices for Developing a PR Hybrid Professional The PR technology tester works with content management systems and learns new technologies that allow everyone to be more efficient. The communication organizer listens, creates a content development approach, and develops a playbook for the entire organization to use. Deirdre teaches you how to listen first in order to understand how to develop the relevant content. She shows you a two-prong approach for content development: Using existing content and changing it to make it social and how to identify community interests that can be addressed through content. MORE >> -
SPIN SUCKS | THURSDAY, DECEMBER 8, 2011 Measuring Results at the Enterprise Level Following are the five tools I recommended in the video: Google analytics (the new release is fantastic ); Clicky (or some sort of tool that measures specifically who is on your site); Your content management system (which could be as simple as WordPress or something crazy such as Spark, which is what we use for Spin Sucks Pro ); Your customer relationship management system (Salesforce, Nutshell, Constant Contact); and. That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! In the case, does size matter? theend. MORE >> -
SPIN SUCKS | THURSDAY, OCTOBER 6, 2011 Measuring PR Results On a Shoestring Budget So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system does and which customer relationship management software you use – even if it’s WordPress and Excel). It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near. MORE >> -
SPIN SUCKS | TUESDAY, JANUARY 18, 2011 Four Mobile Marketing Growth Areas This first ran on MyMobiManager , a company that creates content management systems for the mobile web. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in a very niche B2B industry. We love you, but oy! MORE >> -
- Gin and Topics: Mourning, Whining, and Rolling SPIN SUCKS | FRIDAY, AUGUST 26, 2011
- Gin and Topics: No Toilet Paper, Tech Terms, and Puppies SPIN SUCKS | FRIDAY, FEBRUARY 3, 2012
- eCommerce Marketing: Do Free Trials Work? SPIN SUCKS | WEDNESDAY, MARCH 30, 2011
- How Do We Get On the First Page of Google? | Spin Sucks SPIN SUCKS | THURSDAY, SEPTEMBER 2, 2010
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