Online Tools that Help with PR
JANUARY 8, 2015
You have the opportunity to manage that yourself. All of this can be managed—and your day-to-day life won’t seem so hectic—with a few online tools. SlideBatch is the solution for “making web content visual and powerful.” By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news. But you still want them to talk about you. Feedly.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will prepare you for the dearth of content you have to produce next year. How to build a content map, based on your organization’s priority keywords and the questions your prospects are asking. How to repurpose content, create contributed content, and use media relations to reach new audiences. . How to build content upgrades in existing content, to drive leads.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
With a good content management system or a developer, you can add almost anything to your site. also edited all three versions of Andy Crestodina’s book, Content Chemistry , so I’ve read that one more than a hundred times and at least thirty times in the past six months. By Gini Dietrich. love Amanda Gant. What is the Biggest Mistake You’ve Made in Your Career? Giddy up!
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. We’re slowly moving our paid content to a new content management system (thanks to Joe Hackman ) so no more waiting for one of us to email you the details after you buy.
Five Ways to Become a PR Technologist
JUNE 27, 2012
It means you understand how to use a content management system. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. This week our guest posts focus on adapting the traditional to the new. ” I mean, come on. Test new technology.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try!
Eight Practices for Developing a PR Hybrid Professional
FEBRUARY 21, 2012
The PR technology tester works with content management systems and learns new technologies that allow everyone to be more efficient. 4. The communication organizer listens, creates a content development approach, and develops a playbook for the entire organization to use. Deirdre teaches you how to listen first in order to understand how to develop the relevant content.
Measuring PR Results On a Shoestring Budget
OCTOBER 6, 2011
So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system does and which customer relationship management software you use – even if it’s WordPress and Excel). It’s Facebook question of the week time (clap, clap, clap!). This week’s question comes from Anthony Rodriguez. LOVE IT!
Gin and Topics: No Toilet Paper, Tech Terms, and Puppies
FEBRUARY 3, 2012
even recommend learning basic programming so you can adjust things in your content management system. 1. It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No No snow in June! Hendricks.
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel , a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. theend.
Measuring PR Results to the Bottom Line
NOVEMBER 1, 2011
Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky.
PR for Products vs. Services: Do They Work the Same?
SEPTEMBER 13, 2011
It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. think it does.
eCommerce Marketing: Do Free Trials Work?
MARCH 30, 2011
keeping it inside your content management system). I was talking to Erik Hare yesterday about how we both have blog posts in some sort of process for days, sometimes even weeks. I’ve already written shells of the blog posts for Friday, Sunday, and Monday. And I have a half-written guest post for Troy Claus. But today? Today I have nothing. mean, literally nothing. Zilch.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). Creative and fun, if you’re looking for help in that area, you should check them out! We love you, but oy! And apps?
Gin and Topics: Mourning, Whining, and Rolling
AUGUST 26, 2011
It’s just the design and content management system, which means we still have to do our part of uploading content. What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). What’s going to be the third big piece of news this week?
How Do We Get On the First Page of Google? | Spin Sucks
SEPTEMBER 2, 2010
New Community Manager at Arment Dietrich Facebook Privacy Have something to add? Now don’t get me wrong – I don’t know a ton about optimization and SEO – all the little tricks and ratios and content that gives you some of that oomph. By producing original, valuable content that many people reference, visit, engage with, etc. Leave a comment! My $0.02.
Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
AUGUST 10, 2014
Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Drupal is built to provide a stable performance with a great deal of content versatility.
Twitter Eases Process of Embedding Timelines
JUNE 8, 2016
Senior product manager Mollie Vandor used a blog post to reveal three ways for publishers to generate an unlimited number of timelines: factory functions , Twitter’s new oEmbed application-programming interface and via publish.twitter.com. And, as always, by embedding Twitter content in your website or app, you are agreeing to the Developer Agreement and Developer Policy.
Open Source Web Management and Design Tools
AUGUST 25, 2010
Everything a web designer needs for free: Designing and managing a website need not be an expensive affair. This list is not comprehensive, but rather provides the categories for each step of website management, as well as open source examples of tools you can use. FireFTP – Runs in Firefox on all operating systems. – Content Management Systems.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. WordPress Themes and Plugins.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. There are a number of good WordPress plugins ; all you have to do is search for “SEO plugins” in your plugin manager and you’ll be given a wide choice.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Now that the infrastructure is almost built, it’s time to consider content. You can generate content with WriterAccess.
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It’s bigger than all of us. This is a very big misconception.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Many government sites, including whitehouse.gov, run on Drupal because of its security features, but it’s not as popular because it is perceived as a difficult system to learn.
Learning + Technology: The Latest on What Associations Are Doing
DECEMBER 30, 2013
Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. percent of respondents who reported using either an LMS or a learning content management system (LCMS) in the 2010 edition of the survey. Download! Anther 10.6 percent said they plan to within the coming 12 months. Only 31.4 percent).
Is HTML Or A CMS Better?
Small Business Mavericks
JULY 27, 2011
Is it better to design a website using HTML or a content management system (CMS)? Time Management: Designing your website and updating your content can be done much more quickly with a CMS than with an HTML website. To be sure, there are pros and cons to either method. Here are a few things to think about when making your decision about whether to design your website using HTML or CMS. Security: In terms of security, HTML is superior; however, most CMSs have security plugins or add-ons that you can use to make your site more secure.
Google’s Change of Address Tool is Broken
DECEMBER 16, 2015
There are several web CMS (Content Management Systems) whose URL structures are inherently broken and not set up properly. Google’s Change of Address tool, accessed by website owners in the Google Search Console, is broken. It generally works for most website owners as it should. This missing functionality causes certain websites to not be able to use the tool.
5 Things I’ve Learned from Running BizSugar
Techipedia: Tamar Weinberg
JANUARY 24, 2012
If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. It has fewer plugins and a lower level of functionality, but the benefit is that it’s geared toward managing a user generated content site, so it.
Taxonomy in Content Curation
AUGUST 31, 2011
First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve. But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. The only other solution is to rely on many people tagging the content.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. This post originally appeared on Online Community Results. live) Webinars or Webcasts.
Blogger to WordPress – Why Make The Change?
FEBRUARY 18, 2011
Blogger will work just fine if all you’re looking for is a simple blog that stands alone from the rest of your website, but for flawless integration and versatility, WordPress is one of the best content management systems you’ll find on the web. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. Most website content management systems incorporate a blog component. About Paul Chaney.
Why millions of WordPress sites are at risk
JANUARY 21, 2014
WordPress remains a popular content management system for many people, owing to both its ease of use and the fact that it doesn’t cost anything. As with any software, if it’s not updated regularly, WordPress can be susceptible to attack. Unfortunately, the security issues didn’t end with TimThumb. Other assaults have taken place within the last twelve months. Any other tips?
How WordPress Can Make Your Website More Manageable
SEPTEMBER 24, 2010
The standard content management system for millions of websites, WordPress is one of the most praised and appreciated online development platforms out there. Here are five great reasons to use WordPress as your development platform of choice, each geared around the platform’s simple manageability. Few content management systems load as quickly as WordPress.
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy
JUNE 10, 2014
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Personalized content isn’t anything new. And just when you thought you had a handle on content-first design, technology has thrown content strategists for another loop. With these technological advances, how can you design a targeted content strategy?
How To Build Your Own Social Network On WordPress
MARCH 18, 2011
I’ve touted before all of the different things WordPress can do as a content management system. Will BuddyPress replace the need to manage a Facebook page or replace other social networks? It’s no secret that I’m a WordPress advocate, but I’ve just recently discovered one of the project’s most impressive features– running a social network. With the help of the BuddyPress plugin , you can turn your website in to the perfect hub for a group of people. In other words, this plugin has plugins ! Never. You’re in full control.