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JUNE 27, 2012 [Content management systems] Five Ways to Become a PR Technologist
It means you understand how to use a content management system. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. This week our guest posts focus on adapting the traditional to the new. ” I mean, come on. Test new technology.
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SEPTEMBER 25, 2012 [Content management systems] Six Tips for Better Business Writing
Internet browsers, content management systems, Pages, Word, and most software have spell check built in. In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. He also hammers interns to stop peppering sentences with “like.”
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SEPTEMBER 19, 2012 [Content management systems] Learn How to Measure What Matters
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. We’re slowly moving our paid content to a new content management system (thanks to Joe Hackman ) so no more waiting for one of us to email you the details after you buy.
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NOVEMBER 1, 2011 [Content management systems] Measuring PR Results to the Bottom Line
Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky.
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SEPTEMBER 13, 2011 [Content management systems] PR for Products vs. Services: Do They Work the Same?
It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. think it does.
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SPIN SUCKS [Content management systems] Review of Content Marketing Measurement Platform Squeeze
| THURSDAY, OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content
marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content
, as well as forms. You take the URL to that specific download form, paste it into Squeeze, squeeze it, and get a script that you then add to your content management system
. It’s not an aggregation of content
across the web. I have something new for you to try! And love it I do. know, I know. MORE >>
SPIN SUCKS [Content management systems] Eight Practices for Developing a PR Hybrid Professional
| TUESDAY, FEBRUARY 21, 2012
The PR technology tester works with content management systems
and learns new technologies that allow everyone to be more efficient. The communication organizer listens, creates a content
development approach, and develops a playbook for the entire organization to use. Deirdre teaches you how to listen first in order to understand how to develop the relevant content
. She shows you a two-prong approach for content
development: Using existing content
and changing it to make it social and how to identify community interests that can be addressed through content
. MORE >>
SPIN SUCKS [Content management systems] Measuring Results at the Enterprise Level
| THURSDAY, DECEMBER 8, 2011
Following are the five tools I recommended in the video: Google analytics (the new release is fantastic ); Clicky (or some sort of tool that measures specifically who is on your site); Your content management system
(which could be as simple as WordPress or something crazy such as Spark, which is what we use for Spin Sucks Pro ); Your customer relationship management system
(Salesforce, Nutshell, Constant Contact); and. That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! In the case, does size matter? theend. MORE >>
SPIN SUCKS [Content management systems] Measuring PR Results On a Shoestring Budget
| THURSDAY, OCTOBER 6, 2011
So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system
does and which customer relationship management
software you use – even if it’s WordPress and Excel). It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near. MORE >>
SPIN SUCKS [Content management systems] Four Mobile Marketing Growth Areas
| TUESDAY, JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems
for the mobile web. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content
out (and not blocked). Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in a very niche B2B industry. We love you, but oy! MORE >>
- [Content management systems] Gin and Topics: Mourning, Whining, and Rolling SPIN SUCKS | FRIDAY, AUGUST 26, 2011
- [Content management systems] Gin and Topics: No Toilet Paper, Tech Terms, and Puppies SPIN SUCKS | FRIDAY, FEBRUARY 3, 2012
- [Content management systems] eCommerce Marketing: Do Free Trials Work? SPIN SUCKS | WEDNESDAY, MARCH 30, 2011
- [Content management systems] How Do We Get On the First Page of Google? | Spin Sucks SPIN SUCKS | THURSDAY, SEPTEMBER 2, 2010
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