Small Business Mavericks
Is HTML Or A CMS Better?
Small Business Mavericks
JULY 27, 2011
Is it better to design a website using HTML or a content management system (CMS)? Time Management: Designing your website and updating your content can be done much more quickly with a CMS than with an HTML website. To be sure, there are pros and cons to either method. Here are a few things to think about when making your decision about whether to design your website using HTML or CMS. Security: In terms of security, HTML is superior; however, most CMSs have security plugins or add-ons that you can use to make your site more secure.
How Many Ways Can You Design A Website?
Small Business Mavericks
JUNE 8, 2012
Still others prefer to use a content management system. There are of course many content management systems. There are open source systems like Joomla, WordPress, and Drupal. And there are many premium systems that you can buy. There’s not just one way to design a website. Every website is different. In fact, today there are so many different platforms to use for building websites that no two web developers will agree on the best one. Many website designers and developers still prefer to use HTML. Is there one way to accomplish that?
Web Design Or Development: What’s the Difference?
Small Business Mavericks
JUNE 26, 2015
Content Management Systems (CMSs): Some website designers work exclusively with CMSs. Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. This requires a certain set of skills in both graphics and coding. Skills a web designer should learn to master include: HTML: Every website designer should learn HTML. Python.
Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
AUGUST 10, 2014
Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Drupal is built to provide a stable performance with a great deal of content versatility.
Why You Need Intelligent Content Now
JANUARY 30, 2017
What is intelligent content? Rethink how you create, manage, and connect content, and make life easier on yourself and your organization. The post Why You Need Intelligent Content Now appeared first on Spin Sucks. Related Stories What Are Your 2017 Content Marketing Goals? PR Content Strategy: Let’s Talk Shop!
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
Current ranking is… WordPress – website content management. Mailchimp – email marketing system. Drupal – website content management. Salesforce – customer relationship management. For example, these are the business tools used by Airbnb. Zendesk – customer service software. Adroll – retargeting ad platform.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Now that the infrastructure is almost built, it’s time to consider content. You can generate content with WriterAccess.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. There are a number of good WordPress plugins ; all you have to do is search for “SEO plugins” in your plugin manager and you’ll be given a wide choice.
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It’s bigger than all of us. This is a very big misconception.
Hot Association Social Media Jobs This Week – January 13
JANUARY 13, 2017
Position works with SHRM’s Online Content, Development & Integration Manager to develop and implement complex multimedia projects. He/she will be responsible for website content and social media, including strategy and development, and support ASIS media relations and other department stakeholders as necessary. photo credit ). Jobs Jobs Jobs
Five Ways to Become a PR Technologist
JUNE 27, 2012
It means you understand how to use a content management system. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. This week our guest posts focus on adapting the traditional to the new. ” I mean, come on. Test new technology.
11 Qualities of the Ideal Social Media Strategist
SEPTEMBER 26, 2016
social media strategist’s toolkit could include a range of productivity apps, a social media management tool like Sprout and they might even need familiarity with content management systems. 2. Audience There is no single quality to look for when searching for the ideal social media strategist. The big question becomes how can one person do all that? Multidisciplinary.
Measuring PR Results On a Shoestring Budget
OCTOBER 6, 2011
So, Anthony, my answer is a combination of three or four different tools (depending on what your content management system does and which customer relationship management software you use – even if it’s WordPress and Excel). It’s Facebook question of the week time (clap, clap, clap!). This week’s question comes from Anthony Rodriguez. LOVE IT!
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will prepare you for the dearth of content you have to produce next year. How to build a content map, based on your organization’s priority keywords and the questions your prospects are asking. How to repurpose content, create contributed content, and use media relations to reach new audiences. . How to build content upgrades in existing content, to drive leads.
Online Tools that Help with PR
JANUARY 8, 2015
You have the opportunity to manage that yourself. All of this can be managed—and your day-to-day life won’t seem so hectic—with a few online tools. SlideBatch is the solution for “making web content visual and powerful.” By Gini Dietrich Running a small business isn’t easy. This is both good news and bad news. But you still want them to talk about you. Feedly.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
With a good content management system or a developer, you can add almost anything to your site. also edited all three versions of Andy Crestodina’s book, Content Chemistry , so I’ve read that one more than a hundred times and at least thirty times in the past six months. By Gini Dietrich. love Amanda Gant. What is the Biggest Mistake You’ve Made in Your Career? Giddy up!
Learning + Technology: The Latest on What Associations Are Doing
DECEMBER 30, 2013
Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. percent of respondents who reported using either an LMS or a learning content management system (LCMS) in the 2010 edition of the survey. Download! Anther 10.6 percent said they plan to within the coming 12 months. Only 31.4 percent).
Six Tips for Better Business Writing
SEPTEMBER 25, 2012
Internet browsers, content management systems, Pages, Word, and most software have spell check built in. In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. He also hammers interns to stop peppering sentences with “like.”
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Many government sites, including whitehouse.gov, run on Drupal because of its security features, but it’s not as popular because it is perceived as a difficult system to learn.
Taxonomy in Content Curation
AUGUST 31, 2011
First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve. But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. The only other solution is to rely on many people tagging the content.
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel , a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring results. theend.
Gin and Topics: No Toilet Paper, Tech Terms, and Puppies
FEBRUARY 3, 2012
even recommend learning basic programming so you can adjust things in your content management system. 1. It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No No snow in June! Hendricks.
Blogger to WordPress – Why Make The Change?
FEBRUARY 18, 2011
Blogger will work just fine if all you’re looking for is a simple blog that stands alone from the rest of your website, but for flawless integration and versatility, WordPress is one of the best content management systems you’ll find on the web. It can be a tricky process, because transferring isn’t easy when you have hundreds of posts published already.
5 Things I’ve Learned from Running BizSugar
Techipedia: Tamar Weinberg
JANUARY 24, 2012
If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. It has fewer plugins and a lower level of functionality, but the benefit is that it’s geared toward managing a user generated content site, so it.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. For 2012, be thinking about how to combine Google analytics , your content management system, tools such as Clicky , and any other data you can get your hands on to develop a dashboard for your executives. Privacy.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He shows you how they used content, crowdsourcing, videos, photos, Facebook, Twitter, Flickr, Instagram, Foursquare, Pinterest, and YouTube to get cyclists and supporters engaged in a big annual ride. We’re slowly moving our paid content to a new content management system (thanks to Joe Hackman ) so no more waiting for one of us to email you the details after you buy.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. This post originally appeared on Online Community Results. live) Webinars or Webcasts.
Measuring PR Results to the Bottom Line
NOVEMBER 1, 2011
Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky.
Six Tips for a Blog Redesign
AUGUST 3, 2015
And, as my agency got deeper and deeper into content marketing and SEO, the evidence became irrefutable. Yet, as our profession as a whole shifts full throttle into content marketing, it turns out we’re in an ideal position to harmonize words and visuals. How can you make it easier and more inviting for the reader to consume the content? By Lou Hoffman. Looks Count!
Google’s Change of Address Tool is Broken
DECEMBER 16, 2015
There are several web CMS (Content Management Systems) whose URL structures are inherently broken and not set up properly. Google’s Change of Address tool, accessed by website owners in the Google Search Console, is broken. It generally works for most website owners as it should. This missing functionality causes certain websites to not be able to use the tool.
PR for Products vs. Services: Do They Work the Same?
SEPTEMBER 13, 2011
It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. think it does.
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy
JUNE 10, 2014
Don’t Get Lost in the Jungle: A Field Guide to Navigating Your Targeted Content Strategy. Personalized content isn’t anything new. And just when you thought you had a handle on content-first design, technology has thrown content strategists for another loop. With these technological advances, how can you design a targeted content strategy?
How WordPress Can Make Your Website More Manageable
SEPTEMBER 24, 2010
The standard content management system for millions of websites, WordPress is one of the most praised and appreciated online development platforms out there. Here are five great reasons to use WordPress as your development platform of choice, each geared around the platform’s simple manageability. Few content management systems load as quickly as WordPress.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. So why make a B2B ad that looks like B2C content? B2B brands that put a compelling twist on their content stand to reap the benefits. The brand wasn’t targeting consumers, but transport companies.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try!
Facebook Live Column Added to Signal
OCTOBER 18, 2016
The social network introduced Signal in September 2015 as a tool enabling journalists to discover and curate content from Facebook and Instagram, giving them access to features including Trending content, data on topics driving the most conversation on the social network and the ability to save content discovered via Signal to content-management systems or to embed it in websites and broadcasts.
The Importance of H2 Headings
JULY 8, 2011
Your content management system should have a simple way to add an H2 heading to each page. What are H2 headings? An H2 heading is plain text that lives between these HTML tags: <h2> and </h2> An H2 heading is the next prominent piece of text on a web page after H1. For example, by marking up “What are H2 Headings? Sounds simple?
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Optimize your website content for sharing on social media. Automate sharing of evergreen content. Implement content upgrades.
7+ WordPress Plugins For Every Website
APRIL 15, 2011
WordPress is one of the best website content management systems out there – and not just for blogs. Redirection – A must on every blog migration, Redirection is a simple manager of 301 redirects. What makes it work so well is the versatility it provides through plugins. The Absolutely Necessary. Definitely one of the most popular WordPress plugins out there.