Social Media Strategery

MARCH 11, 2012

Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I Summit ).

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. One of the other areas that we’ve branched out into social media consulting. Is that a problem?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 17, 2009

link] Passionatematch (Ekimia) Twitter Comment Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our …: I was in Las Vegas this week to participate in Blo. Silberberg) Twitter Comment Action creates momentum. Silberberg) Twitter Comment Action creates momentum. Mark Drapeau) Twitter Comment Gov 2.0:

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

JANUARY 21, 2010

leaders on Twitter, are my primary sources of all things Gov 2.0. From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. Development Social Media Keeping Gov 2.0 Fresh Thu, Jan 21, 2010 Government 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

FEBRUARY 9, 2010

This article argues that instead of solving our toughest problems through brainstorming or consulting with experts, we should start looking for analogues outside our industry because someone (or some thing) has probably already solved our problem. Thanks for linking, I’ve got your blog in my Reader and I’ll be reading!

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

NOVEMBER 25, 2009

conferences, seminars, workshops, Twitter, and the blogosphere. These friends include people from across all agencies, across the globe, other consulting firms, and members of the media. is about so much more than just Twitter, Facebook, or YouTube. I’m one of the leads for our social media/Government 2.0 Year In Review!

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

DECEMBER 24, 2009

That’s also why this time of year is one of my favorite times to be a Booz Allen consultant too. link] tericee (Teri Centner) Twitter Comment I didn’t realize NORAD has been tracking Santa for FIFTY YEARS (with the help of #boozallen!) Russell) Twitter Comment Do You Know Where Santa is Tonight?

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

OCTOBER 8, 2009

As a sports fan and a government consultant, here are some of the government’s social media initiatives that I’d like to see cross over to the sports industry: A closed Intranet for all of the teams in a particular league. I’m one of the leads for our social media/Government 2.0 A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

OCTOBER 17, 2011

We all know the type: the one that others call “that social media guy/girl” that was willing to take risks, challenge the status quo, and sometimes drag their organization kicking and screaming into having a Facebook Page, engaging with customers on Twitter or helping their research department to use a wiki to share knowledge. site, Hello.

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

NOVEMBER 13, 2009

When I tell these eager young professionals that I’m a communications consultant who specializes in social media, I usually get one of two questions: 1) What does that mean? One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc. or 2) Seriously? How do I get to do that?

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Open Government/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

JUNE 25, 2010

Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 The Whole. : Powered by Wordpress.

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

JULY 3, 2012

Know if my contact prefers to be contacted via Twitter, email, Facebook, phone, or carrier pigeon. Stop blindly "trying to create more buzz" and instead be more of a PR consultant to my client. Let's pledge to: Get to know the people covering our clients before we start pitching them.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

OCTOBER 1, 2009

You can find Tracy on Twitter ( @tjohns06 ), on Vimeo , and at Gov2.0 Tracy, a Senior Consultant at Booz Allen, develops outreach and communications strategies for clients enhanced by the integration of effective social media tactics. You can find Tracy on Twitter (@tjohns06), on GovLoop, on Vimeo, and at Gov2.0

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

OCTOBER 12, 2008

One of the things that I have consistently noticed in my five years as a government communications consultant is that our new hires who come from the corporate world go through an adjustment period upon first supporting a government client. Development Social Media What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JANUARY 10, 2009

It was simply an experiment to see if it would make me a better consultant! Additionally, as I shared solutions, other consultants were able to reuse them, thereby helping the entire organization and improve customer satisfaction. It was simply an experiment to see if it would make me a better consultant!

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. hiring consultants who “get&# social media. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. hiring consultants who “get&# social media. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

NOVEMBER 23, 2008

Development Social Media Knock Down the Social Media Dominos Sun, Nov 23, 2008 Best Practices Image courtesy of Flickr user rosendahl If you’re on Twitter and follow Chris Brogan , you’re probably familiar with the “Chris Brogan” effect. you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. You can follow Shala on Twitter at www.twitter.com/shalala85 Contact the author [link] john scardino when you're out looking for new mentors, especially in office locations outside of the mclean campus, keep me in mind — i'd sure be glad to help.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 20, 2008

Here are the top ten things that I’ve overheard and/or saw in the Conference Twitter feed. I am an accountant/consultant. One of the worst Twitters I saw during BWE08 was, “Ok, speaker says I have to be a thought leader. I am an accountant/consultant. That’s my motto. How do I become a thought leader?&#

Gov 2.0 56

Gov 2.0 Social Media Insurance RSS 56

Social Media Strategery

APRIL 17, 2010

Be prepared for…([link to post]) /via @sradick #assnchat – Posted using Chat Catcher [link] belhayes (Belinda Hayes) Twitter Comment Interesting RT @sradick Interested in being the tip of the social media spear at your organization? I’m one of the leads for our social media/Government 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

APRIL 27, 2010

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” For those of you who attended Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

JULY 21, 2009

At the current pace, I imagine that I’ll soon just be Steve Radick, one member of a 500+ person team of communications professionals, all of whom know how to write a press release, create a corporate newsletter, write a speech, craft engaging blog posts, use Twitter to engage with their audiences, and develop a strategic communications plan.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Social Media Strategery

JUNE 7, 2009

Expo Showcase Home Submit your proposal Follow @gov20events on Twitter Gov 2.0 Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” More Gov 2.0 Expo Showcase Information Government 2.0 Events on Facebook Gov 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Contact the author [link] InternetFlyGuy (Hunter Hampton) Twitter Comment Social Media and IT Security: Adversaries or Partners?

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Please keep in touch with me!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JANUARY 7, 2010

You’d be surprised at some of the mind-numbingly boring stuff government consultants blog about. Contact the author [link] cbdawson (Cian Dawson) Twitter Comment This is on the mark! I Started a Blog But No One Cared (tags: blog blogging attention socialmedia twitter) [.] I’ll be sharing it at work.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

AUGUST 8, 2010

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. link to post] #gov20 – Posted using Chat Catcher [link] TheLab_Boston (The Lab) Twitter Comment RT @lovisatalk: good reminder of what kinds of ppl make great community managers. Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MAY 6, 2010

Contact the author [link] StichtingDEN (DigitaalErfgoedNL) Twitter Comment RT @NLoverheid20: What Kind of Impact Has Social Media Had on Your Organization? Social Media Strategery: [link to post] – Posted using Chat Catcher [link] NLoverheid20 (NL) Twitter Comment What Kind of Impact Has Social Media Had on Your Organization?

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

AUGUST 26, 2010

Luke [link] lukefretwell (Luke Fretwell) Twitter Comment Commented. link to post] – Posted using Chat Catcher [link] krussellnd (Kate Russell) Twitter Comment RT @sradick Dear IT Guy, Can You Actually Use the Tool You’re Creating? link] 2wheelsburning (Bob Sims) Twitter Comment IT Guy, Can U Actually Use [What] You’re Creating?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

MAY 12, 2009

That’s where I’ll remain until I rejoin my place in the government consulting workforce after Memorial Day. Cluetrain Style Social Media is Driven by the Person, Not the Position How to BE a Government Consultant and Use Social Media The “Getting Started with Government 2.0” Believe me these websites won’t let you down.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MAY 26, 2010

I’m writing blogs – they’re trying to explain Twitter to a three-star general. Twitter Comment Nice post! Social Media Strategery [link to post] – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment At the Gov 2.0 Expo – Who’s Making You Successful?

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

SEPTEMBER 25, 2009

Contact the author [link] tericee (Teri Centner) Twitter Comment Taking Gov 2.0 link] gweiswasser (gweiswasser) Twitter Comment great post, steve! to the Ballpark ([link to post]) #gov20 #sportssocmed – Posted using Chat Catcher [link] sradick (Steve Radick) Twitter Comment Taking Gov 2.0 thanks for coming.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

NOVEMBER 20, 2009

How did we go from fancy, tricked out websites being a best practice to something as plain and boring as Twitter? Let’s study Cybersquatting cases like LaRussa vs. Twitter, Inc. Where’s the line between criticizing the service your receive from a company on Twitter and attacking the person? Do they apply?

Education 88

Education Gov 2.0 Class Web 2.0 88