Waxing UnLyrical

SEPTEMBER 5, 2019

Perhaps unsurprisingly, many businesses overlook the impact of a successful internal communications strategy. An effective internal communication strategy : Ensures your message is carried to all parts/extremities of the business. The post What Does Blood Have to Do With Internal Communication Strategy?

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Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! Guest Post by Kathy Vaske. You aren’t a computer program.

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Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JANUARY 31, 2019

Her focus is on creating and executing effective human-centric strategies for leadership and relationship management opens the door for clients to live a more fulfilling life at work and at home. The post What’s your personal success strategy for 2019? appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. ” 2. .”

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Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

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Waxing UnLyrical

FEBRUARY 13, 2013

And on Q5 (what PR pros *must* start doing when it comes to measurement): A5: Map back to business strategy. Map to Business Strategy: Geoff Livingston on #measurePR is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 28, 2016

Spring cleaning your strategy can be a breath of fresh air. that I’m going to use for my own “strategy spring cleaning.” ” What are you doing to make over your strategy this year? Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. And work backwards from there.

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Waxing UnLyrical

JUNE 11, 2021

This is one of the best ways, and reasons, to use social media, i.e.: Generate engagement that, in turn, grows community, and which you can then motivate to X, Y, and Z actions, depending on your strategy. The post When the FDA won the Internet (also, cicadas) appeared first on Shonali Burke Consulting. Nicely done, FDA!

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Waxing UnLyrical

JUNE 16, 2021

A very quick post to share that I’m speaking on what promises to be a super-fun panel presented by DesignHill: PR Strategies and Hacks for Small Businesses. The post [EVENT]: PR Hacks for Small Biz (online) appeared first on Shonali Burke Consulting. Event Alert: “PR Hacks for Small Biz” Friday, June 18, 10 am ET .

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Waxing UnLyrical

JULY 29, 2021

That doesn’t mean your strategy can’t be intricate. But the more intricate and/or layered your strategy, the greater the need to keep your core message + communication thereof simple. appeared first on Shonali Burke Consulting. It absolutely can. ” K.I.S.S. … first. . >>

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Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. Yet, health and wellness brands refuse to let them go.

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Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Ultimately, you have to know what your business objectives are, how your overall communication strategy supports those objectives, and plan your tactics accordingly.

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Waxing UnLyrical

NOVEMBER 24, 2014

Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable. A Content Marketing Thanksgiving Feast with All The Fixings.

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Waxing UnLyrical

JUNE 3, 2013

Community Consultation – Offline & Online. Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Taking Your Blog Post Series on the Road.

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Waxing UnLyrical

SEPTEMBER 12, 2019

Developing a Content Marketing Strategy. Before you start investing the time and money needed to research and develop longform content, you need to have a content marketing strategy. The post Creating Insanely Effective Content Marketing appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MAY 30, 2014

It’s the confidence to steer clients in a direction more aligned with the organization’s strategy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Should You Plus Your Own Plus Posts? Based in the Washington, D.C.,

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Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. How has attitude impacted your brand strategy and success? Image: aussiegall via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 9, 2013

The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 28, 2019

If you’ve been in strategy mode the last several weeks, then chances are you’ve already come up with goals for your organization (or client). While it talks about your measurement strategy overall, you can still use it to help develop your quantifiable goals, which is the point of this exercise. Quantify your goals.

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Waxing UnLyrical

JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. How does context play into your business strategy? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 8, 2014

How do you incorporate storytelling into your business strategy? Monday Roundup: Storytelling is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. What brands have stories that you find compelling? Please share in the comments below.

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Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Combine Your Blog Posts And Email Marketing Strategy For Better Results. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 17, 2014

IBM CEO points to social strategy with a twist. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

JULY 28, 2014

Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Does Blogging Still Matter in 2014?

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Waxing UnLyrical

AUGUST 8, 2014

On getting that “seat at the table”: Know your company’s mission and strategy! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Quisto Settle , Assistant Professor.

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Waxing UnLyrical

DECEMBER 4, 2018

Using influencer marketing as part of a successful strategy. At the center of any successful influencer marketing strategy is a mutually beneficial relationship between the brand and the influencer. The post The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. The post How to Build an Influential Brand Through Authentic Advocacy (including Social PR) appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

DECEMBER 22, 2014

Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Monday Roundup: Closing Out 2014 is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Image: James Jordan via Flickr, CC 2.0.

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Waxing UnLyrical

MARCH 21, 2013

Because you will find any number of consultants, etc., Because you will find any number of consultants, etc., Instead of shooting me a gazillion links via a barrage of tweets, when you don’t even know who I am, you could instead: Post a question to the Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

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Waxing UnLyrical

JUNE 24, 2013

Sean McGinnis provides 10 simple strategies that can increase your SEO. Do you have a killer SEO strategy that you use for your website or blog? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Now it’s your turn. What about SEO best practices you put to work for clients?

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