Ari Herzog

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Should Consultants Compete or Cooperate?

Ari Herzog

Many social media marketing professionals consult in the greater Boston region. Or, is consulting focused more on the sale and less on building relationships with peers? Tags: networking , strategy. I grasp that business 101 is about selling something, and that it is important to do whatever is necessary to secure that client.

Compete 105
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Stop Dividing Marketing and Media

Ari Herzog

If the strategy and audience are the same, then where is the value in creating schisms ? If you call yourself a digital marketing consultant then I suggest you are a marketing consultant. Why must we be specialists in sophisticated sticks? If you call yourself a social media expert then I suggest you are a media expert.

Marketing 161
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Real and Spam Blog Comments

Ari Herzog

Heed the advice of social media consultants and promote your blog by commenting on other blogs. Strategy blogging comments' Be active in their blog communities, link to their blog posts, and submit guest post ideas. Being transparent and honest will bring you blog traffic.

Comments 114
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Facebook LinkedIn Twitter in 2013

Ari Herzog

You want to follow my thoughts on digital strategy , blogging, and internet best practices. As I seek out more teaching , community management, and consulting opportunities, LinkedIn is where I will share my thought leadership and build relationships with colleagues and peers. I rarely talk about government stuff on my profile.

LinkedIn 170
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Drafting My Next Job Description

Ari Herzog

After five years as a self-employed digital media teacher and consultant, I want a change of pace. Perform government relations strategies to explain our mission to their constituents and advance our policy campaigns. I want to transition from shared office spaces to a stable workplace with coworkers.

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Facebook Followers: Profiles vs Pages

Ari Herzog

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. Freelancers, consultants, and solopreneurs should have a separate page for their brand, Tamar tells me, if they derive 100% of their income from that brand. I didn’t. “For some, yes.

Facebook 136
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Why I Changed My LinkedIn Summary

Ari Herzog

I am well-versed in electronic communications and keep current with technology trends, having established a consulting firm in 2008 to share best practices and strategies of implementing social media across the enterprise. Tags: Personal Social Networking branding LinkedIn strategy. Related posts: 12 Ways to Use LinkedIn Today.

LinkedIn 161