Adam Cohen

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Professional Services at the Digital Crossroads

Adam Cohen

Even the big consulting firms are finding their way into the digital strategy arena. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising' Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

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On Beyond Snake Oil

Adam Cohen

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Share this on del.icio.us. Share this on FriendFeed.

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The Digital Five Tool Player

Adam Cohen

Tags: Consulting Interactive Marketing Marketing Strategy Search Marketing Social Media Business Dan Zarrella Digital marketing Digital strategy Internet marketing Lee Odden Marketing Marketing and Advertising.

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Professional Services at the Digital Crossroads

Adam Cohen

Even the big consulting firms are finding their way into the digital strategy arena. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. It is solely my opinion.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Understanding the Competitive Landscape When deciding to build a strategy for social media , it’s clearly important to know what your competitors are doing.

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I Will Not Write About Old Spice

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients. It is solely my opinion. Inappropriate comments will be deleted at the authors discretion.

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