Direct Marketing Observations

article thumbnail

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. It takes time.

article thumbnail

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fear of Social Media

Direct Marketing Observations

I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media.

article thumbnail

8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

article thumbnail

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. Or is the consultant not listening?

article thumbnail

Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

Last week seemed to be the week to talk about social media and B2B. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media. How to Fail at B2B Social Media. 6) Ever heard of Shamable , the no BS social media guide?

B2B 180
article thumbnail

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions. I wasn’t consulting.