Ari Herzog

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Should Consultants Compete or Cooperate?

Ari Herzog

Many social media marketing professionals consult in the greater Boston region. A frequent attendee of social media workshops and conferences in the 60-mile radius of where I live, I have met many people who are aligned with the work I am also passionate about. Is that asking too much? at AriWriter.

Compete 105
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Understand Social Media in 3 Words

Ari Herzog

You can set up as many social media accounts on as many social media sites as you choose. They might find you by fluke, but who lives their life or runs their business on flukes? -- Thank you for reading Understand Social Media in 3 Words at AriWriter. Will Social Media Pay Off?

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Why Sharing on Social Media is the Water Cooler

Ari Herzog

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other.

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Stop Dividing Marketing and Media

Ari Herzog

Social marketing. Social media marketing. Digital media. Online media. Social media. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? New marketing. Online marketing. The list goes on.

Marketing 161
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Frozen in Time

Ari Herzog

They remember me as a social media consultant, or a government manager, or a teacher, or a classmate. I’m slowly reaching out to those LinkedIn connections (and others spread across social media) to tell them my story and build upon our past relationship to create something new. Thanks for reading.

RSS 70
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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. Looking back six months, I progressively relied less on social media. I drank the social media Kool-Aid and I had my fill.

Meeting 168
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Drafting My Next Job Description

Ari Herzog

After five years as a self-employed digital media teacher and consultant, I want a change of pace. Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. I am seeking a full-time position in public policy.