Adam Cohen

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Social Media Chat Tuesday, July 21st

Adam Cohen

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265
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Professional Services at the Digital Crossroads

Adam Cohen

Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Even the big consulting firms are finding their way into the digital strategy arena. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising'

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On Beyond Snake Oil

Adam Cohen

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Social media integration.

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The Digital Five Tool Player

Adam Cohen

Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Brand Fusion: Creative, Search and Media (4). Social Media Does Not Exist (17).

Tools 247
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Professional Services at the Digital Crossroads

Adam Cohen

Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Even the big consulting firms are finding their way into the digital strategy arena. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.

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