Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Direct Marketing Observations

JANUARY 14, 2010

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Handy, for those of us with thousands of bookmarks. A great read. 10) Lastly, here is a lesson in social media.

RFP 218

RFP Bookmarklet One Spot Flickr 218

Direct Marketing Observations

MARCH 29, 2010

Consider this the reverse RFP for social media consultants and companies. Could you build a sound business strategy for a client around social media? Will you be accountable for the quality of all social media plans/strategies/services delivered to clients as well as their overall client satisfaction?

Questions 196

Questions Social Media RFP Collaboration 196

Twist Image

APRIL 26, 2011

As procurement continues to play a more predominant role in the choosing of an agency, and as search consultants become that much more commonplace, there has not been much attention given to the concept of agency search reform. agency search consultant. strategy. agency review. agency search reform. brand manager. creativity.

RFI 101

RFI RFP Insurance How To 101

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As a consultant, you help organizations walk the tightrope of technology adoption and integration. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Strategy Consultant ROI 116

Social Media Strategery

JULY 21, 2009

Like Geoff Livingston , I’ve felt for a long time that social media shouldn’t be considered some “special&# strategy or some public relations parlor trick, but rather as part of an overall communications strategy. Social Media Done Right Means No More Social Media “Experts” (tags: socialmedia strategy) [.]

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109