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How a social media consultant can help your business

Sherrilynne Starkie

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Usually, the issue is a lack of strategy.

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Developing great, effective content requires investment in time and resources. A social media consultant should invested in productive work, and use automation to perform repetitive tasks.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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What’s your social media marketing budget?

Sherrilynne Starkie

Examine your social media resources. The next step is understanding what resources are required to meet these objectives. Do they have all the social media software and tools they need to do the job? Again, you can estimate the size of this investment in weekly hours of effort. Breakdown milestones. Instead, be strategic.

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The Types of Social Media Consultants Your Brand Needs

Ignite Social Media

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Why Do I Need Social Media Consultants? What Type of Social Media Consultants Do I Need? Social Media Strategist. Community Manager.

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5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. Do I have the necessary tools & resources in place to ensure we can be successful? So you have your goals determined and a good tool set in place.