Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

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Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

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Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through? Happy May Day!

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Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

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Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

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Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Rodney Laws has more than a decade of experience providing marketing advice to online entrepreneurs and businesses. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand.

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Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Keep It Simple In Marketing.

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Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size. Wouldn't you like to be in her kitchen?

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Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Monday Roundup: Business Best Practices is a post from: Shonali Burke Consulting, Inc. When the Intermediary is not Adding Value.

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Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. None of what I’m saying is “new,” btw.

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Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 21, 2018

You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase. Paula Newbaker is a senior level communicator currently based in Pittsburgh, PA where she consults for non-profits.

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Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business. Why: Why are audiences compelled by storytelling?

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Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

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Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Takeaway: Stop and pause. Where is your industry going? What can you learn from competitors? billion by 2023.

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Waxing UnLyrical

JUNE 12, 2018

Automation can help with two very different segments of marketing. Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.

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Waxing UnLyrical

DECEMBER 22, 2014

3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits. Digital marketing shifts coming out of AdTech 2014. Yes, you’ve still got time to do this!

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Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. And guess what?

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Waxing UnLyrical

SEPTEMBER 2, 2020

was not new to e-learning and the managing + marketing of digital products. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post Announcement: The Social PR Virtuoso® Master Course Has a New Home appeared first on Shonali Burke Consulting.

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Waxing UnLyrical

JANUARY 6, 2014

Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Top Marketing Predictions For 2014. Wishes for a Simpler Time. and shares her wishes for you in the new year.

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Waxing UnLyrical

JUNE 3, 2013

Community Consultation – Offline & Online. Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Taking Your Blog Post Series on the Road.

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Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

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Waxing UnLyrical

JULY 8, 2013

How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! How do you make your content marketing strategy most effective?

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Monday Roundup: Blogging for Veterans is a post from: Shonali Burke Consulting, Inc. And this headline speaks for itself. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 2, 2014

How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: Good content writers are adept at sparking conversation.

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Waxing UnLyrical

JULY 21, 2014

Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Ian Cleary explains the context which is best for each.

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Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Why CEOs Shouldn’t Trust Marketing.

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Waxing UnLyrical

JANUARY 24, 2019

Living my purpose led me to create a consultancy, Joyful Planet , focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, their workplaces and their communities. Lund Award for Public Service”), among others.

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