Insurance, intellectual property, and more social media concerns
JUNE 13, 2011
Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. Leslie White from Croydon Consulting will share her experience as a risk manager for associations, along with cautionary tales that will help your association avoid common mistakes. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. REGISTER TODAY.
Outsourcing Social Media Management
MARCH 4, 2013
sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Consultants are often more aware of the nuances of different company messages and how to tie this to specific social media goals. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.
Got a Consulting Gig from Your Blog? Don’t Make this Big Mistake
OCTOBER 17, 2012
You got a call from a reader who’s asked about the Holy Grail of blogging success: consulting. When a consultant charges by the hour, that consultant is best served by a project that extends for many hours. Case in point. I was speaking with a solo consulting client of mine who’s a leading coder for WordPress plugins, and I asked him this question, “Over the years as you’ve done this work, have you become faster or slower as a coder?” You’re a solo consultant and no one’s going to do that for you. Here’s why.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. Others aren’t.
Agile Marketing in B2B
Buzz Marketing for Technology
NOVEMBER 3, 2016
It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts. A big yawn? Agile marketing increasingly is being recognized as a powerful key to content effectiveness. And did I forget to say it can produce stupendous ROI results?
Monday Roundup: Building Thought Leadership
MAY 18, 2015
Why: “You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate,” explains Dorie Clark as she speaks with Jay Baer about how you can “get people to understand why they should hire you and not somebody else who invariably is going to be cheaper” through thought leadership. 5. Monday Roundup: Building Thought Leadership is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.
Complete Guide to Social Media for Banks & Financial Institutions
OCTOBER 18, 2016
The Federal Deposit Insurance Corporation. Be sure to consult with your legal team or compliance officer before launching a campaign. It’s unclear whether this is in compliance, so once again, we recommend consulting with your legal team. For NCUA insured companies, you must display the official advertising statement—“Federally insured by NCUA”—in all of your advertisements.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. Insurance is typically provided by large companies, but sold by individual agents. Oh yeah.
There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
You can get caught up in the stories of the various categories: the elevation of users as experts for Video Game purchases; the greater importance of Expert Content for high-risk purchases; the relative unimportance, period, of content on Auto Insurance decisions. They were then exposed to various types of content, and the measures repeated. Does this mean they are unimportant?
When Your Body Gets the Better of You
MAY 1, 2015
But all said and done, we are lucky to have good medical care, insurance, and great family, friends, clients and colleagues, who are all so supportive – very, very lucky. When Your Body Gets the Better of You is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Not fun.
5 Ways to Measure Agency Operations
JULY 20, 2016
Including rent, utilities, payroll, marketing, insurance, etc., Agency profitability was a major theme at this year’s PRSA’s Counselors Academy Conference, where industry leaders and consultants ranging from the Tobin Group , Karl Sakas , and others all echoed the same refrain: Agencies looking to be acquired should aim for three back-to-back-to-back years of 20% profitability.
“Free” Isn’t Free
JUNE 1, 2012
But it will have maintenance, insurance, and parking costs (the smart thing to do is compare those costs to buying a newer car, leasing a car, or renting only when you need a vehicle, and then decide whether to accept the donation). This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. But “free” is never free.
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Want one?
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
Pam had lunch the following day with several representatives from a large insurance company, and they inadvertently ratified this thesis (which I also witness consistently in our consulting practice here at Convince & Convert). Image via Unsplash. The more things change, the more they stay the same. They paid me to cover the event as an insider. highlight to tweet). Drive thrus.
To, For, and Of Women on International Women’s Day
MARCH 8, 2013
health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). access to a quality workforce (ditto… but even now, as I am always on the lookout for great partners I can pitch new business with, as part of my strategic consulting firm ). Happy International Women’s Day! In a good way.
Why You’re Not Going to Be a Thought Leader in 6 Seconds
Convince & Convert
APRIL 13, 2015
highlight to tweet) You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Tweetable Moments You’re not going to become a thought leader on Vine. just love it.”
35 Great Social Media Infographics
MARCH 3, 2010
Mike Byrnes, President Byrnes Consulting, LLC [link] [link] [link] Strategien für Twitter [.] link] Albert_Maruggi one of the few lists I find useful thanks [link] Sound Bytes: Tips For Life Science Marketing & Social Media 9/30/2010 | Biotechnology and Life Science Marketing Consulting: Comprendia [.] Most of these have been scaled down or cropped. The Social Media Effect 4.
Social Media Can "Help" Build & Promote Your Personal Brand - Part 1
Diva Marketing Blog
MAY 5, 2011
Amanda Coogle - Sales Consultant for PulteGroup which is a large, nationwide homebuilder. I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I am an actuary, entrepreneur, mother, and world citizen. Rajesh Setty. As we in marketing well know.
5 Ways to Humanize Your Brand on Twitter
Convince & Convert
JULY 25, 2012
Allstate Insurance shows photos and names of the people behind their Tweets, who sign tweets with initials to identify who among them sent each one. 4. Ways to Humanize Your Brand on Twitter is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. True, scrutiny is magnified when community and content managers become a voice for large brands.
3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings
MAY 11, 2012
Click on it and you get this report: This is important, because the “sr22″ search term can refer to a number of things, including insurance, pistol, or an airplane. These particular searches, however, are focused on finance, which should give us a clue that this topics is probably about insurance. The subcategory tells us that it is most definitely about insurance.
How To Set Up a Google+ Page
DECEMBER 5, 2011
Insert the name of your company or brand and the website address,then select the correct category (insurance, health, real estate, etc.). Izaak is an SEO Engineer and Social Media Consultant for a London SEO and Social Media Agency. In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network.
Providing PR Counsel to Penn State
NOVEMBER 30, 2011
Last week we had Coghlan Consulting Group. An insurance of sorts. I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). This week we had Governor Brownback and Mayor Winder. Then I received an email last night of, what looks to be, another moronic move. It seems almost too easy. But what do you think? Be smart.
Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
SEPTEMBER 30, 2016
Innovative and product driven executive with more than 17 years of progressively responsible general management and hands-on global experience across startups, global consulting organizations, agencies, and large multinational corporations in Financial Services, Insurance, Automotive, Healthcare, Consumer Packaged Goods, Pharmaceuticals, and Energy verticals. Marketing Minds
How to Leverage the 80/20 Rule for Blogging Success
OCTOBER 5, 2016
Juran, a management consultant. government adopted the 80/20 principle to require health insurance companies to spend at least 80% of the premium dollars collected on medical care to improve the quality of health care. This is a guest contribution from ProBlogger expert Jerry Low. You may have heard of the 80/20 rule – it was recognized as a concept more than a century ago.
7 SEO Principles Bloggers Must Remember
Convince & Convert
AUGUST 9, 2012
The flatter your site structure is, the better its opportunity to rank well , and it will insure your pages remain in the search engine’s index to be found by searchers. For more information about setting up your site architecture, check out my article Plan Your Site So It Ranks Online [Marketing Consulting Series] at Digital Marketing Blog. Check it out. 2. Flatten your blog.
When work is a matter of life or death.
JUNE 5, 2012
This is a guest post from Steven Worth of Plexus Consulting. The key thing that these two associations have in common is how they serve as rallying points for those who help insure that millions around the world can pursue their lives without having to worry about their personal security. Read more in their newsletter here. ———————-. Potluck
Social Media Can "Help" Build & Promote Your Personal Brand - Part 2
Diva Marketing Blog
MAY 18, 2011
Amanda Coogle - Sales Consultant for PulteGroup which is a large, nationwide homebuilder. I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I am an actuary, entrepreneur, mother, and world citizen. It is truth. Harry Beckwith. In the old days.
How To Hire A Marketing Agency
APRIL 26, 2011
As procurement continues to play a more predominant role in the choosing of an agency, and as search consultants become that much more commonplace, there has not been much attention given to the concept of agency search reform. once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. agency search consultant. It's safe.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Media and Entertainment. • Brett Rudy – Director, Strategic Consulting at Epsilon. • Charles Miller Director – Digital Care/Social Media Strategy at DIRECTV, Inc. • Michael Hall – Director of NESN.com at New England Sports Network. • Amy Worley – Vice President of Marketing at Andrews McMeel Publishing. • Robert Michael Murray – Vice President, Social Media at National Geographic Society. • Kelly Owen – Social Media Manager and Strategist at SPEED Channel, Inc., Here you go. Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011. link].
Financial Planning for Bloggers
MARCH 17, 2013
Risk Management & Insurance. Some of these are best avoided, while others may be hedged against using insurance or other appropriate risk management strategies. Auto Accident – Auto Insurance. Fire, Damage, Accident at Home – Homeowners Insurance. Health Care Expenses – Health Insurance. Disability – Disability Insurance. Taxes.
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Some are great.
Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
JULY 24, 2013
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Whether a doctor uses Skype to consult with a patient or creates an educational video or blog, the obstacle is insurers don’t cover the time and energy doctors put into using social media to help their patients.
THE KEY TO SELLING IS….
SEPTEMBER 29, 2010
Berry. I was sent out of town for two weeks of sales training before I was ever allowed out on the streets for what was, in retrospect, some of the toughest kind of selling in existence. I also sold real estate and title insurance. I’m in sales again as I run my own company. Building relationships, advising, and consulting rather than pitching have become the standard.
IBM’s Watson Engages Customers with Youtility
Convince & Convert
MAY 26, 2013
Or, you might experience Watson in a call center when you phone in to discuss and change your insurance during annual open enrollment. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. It destroyed its competitors. How Watson Works. ”). Generates evidence-based hypotheses with probabilities.
Risk Management and Open Community: More Similar than You Think
JANUARY 17, 2011
As a risk manager and consultant I struggle with how to engage people in the practice of risk management. While reviewing others’ risk management programs is educational you need to tailor the policies, procedures, insurance policies and other risk management techniques to meet your needs. discovered a link between creating a social open community and a risk management community.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The tell me their current client makeup is 60% Enterprises, 30% Agencies and 10% Bloggers / Independent Consultants. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. like socialoomph too. HMMMM.
6 Ways to Show You Give a Damn in a Job Interview
Convince & Convert
JUNE 20, 2011
She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. He was an intelligent, well qualified senior candidate. Over the course of an hour long interview, he spoke about marketing trends knowledgeably, described relevant client work and seemed to be friendly, engaging professional. And I knew we’d never offer him a job. It’s not.
7 Twitter Tips for Health Professionals
APRIL 29, 2010
Advice: Be aware of the advice that you provide on twitter, just as you would in individual consultations, presentations and media articles. You may also need to talk to your medical indemnity insurer to determine your rights and responsibilities when providing advice, opinions or tips online. 6. The more voices from qualified and experienced practitioners the better.
5 Simple Ways to Discover What People Are Dying to Read
MAY 8, 2012
Ampm Insure : Insurance (yes, seriously). Brad Smith is a digital marketing consultant who focuses on lead gen for businesses by getting more traffic, leads and sales online. This guest post is by Brad Smith of FixCourse.com. Blogging doesn’t have to be hard. It takes a lot of hard work and perseverance, but it’s not technically difficult. Here’s how.
Why Curation Is Just as Important as Creation [OPINION]
MARCH 8, 2012
They don’t pay you to hang paintings for a show — in fact you have to pay for the insurance. Getting people to pay attention to you — by following, friending, linking, or otherwise engaging — will have real economic value, says communications consultant and author Chris Brogan. People Recommended Mashable Staff More people. Trending Stories. Who Gets Heard? Reprints.