Adam Sherk
DECEMBER 2, 2009
Both rightly deserve credit for increasing awareness industry-wide. Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending.
Webbiquity SMM
MAY 3, 2011
She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. Karen heads Reciprocate LLC, a small business marketing consultancy in Minneapolis.
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Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. investor), Vocus. Hard to figure out who does what, right?
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.
Convince & Convert
AUGUST 18, 2010
Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. There are a ton of marketing and ad agencies in the same boat, as well as service and recruitment agencies.
Webbiquity SMM
SEPTEMBER 10, 2012
Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Her background includes stints in management consulting and the energy industry.
Convince & Convert
JULY 17, 2013
Personalize: He explains if your product/service targets different vertical markets, you should craft a core message and then customize it for each industry and audience segment. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Get Lee’s full story here.
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