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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Similarly, 73% of brands are staying abreast of industry developments by monitoring on social media. An additional 17% plan to monitor for industry conversation by year’s end.

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Introducing @Flextronics to the Social Web

Ari Herzog

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Its Twitter biography is explicit that I am the community manager. It took me a while to find the faith to be self-employed.

Radian6 172
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

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Quora? Verdict: Awesome.

SocialFish

This can help you get started, but it can also help you be on the pulse of what people are talking about in your industry. Exhibit d: I s Radian6 worth the money? Following people you already know is a serendipity engine for seeing what topics they follow. Interestingly, this is posted under the nonprofit topic.

Radian6 276
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. It’s like consultative selling. Executives and Management.

Company 140
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. How hard will it be to filter?

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomi Dunford. Naomidunford Naomi is one smart marketer. Sarah Perez. I first started reading Sarah’s work when she was at ReadWriteWeb and now.

Blogger 152