Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Industry certifications prove a social media consultant’s practical skill too.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview. Great exposure for the individuals and his company among shareholders and the industry.

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CPRS new vision: ethics in public relations

Sherrilynne Starkie

There was a survey (which I participated in), and many consultations involving hundreds of PR pros held coast to coast over a year. They have opportunities to engage with thought leaders and discuss trends in the industry. They did their homework. Ethical Framework. Careers – Support for members at every stage of their career.

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Putting your best foot forward in PR

Sherrilynne Starkie

It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier. Consultant. Recruiter & Placement Consultant. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward!

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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

Podcasts great way to keep on top of social media and industry trends and news. Here, Shel and his guests (of which I am one) discuss the implications of fake news for PR pros, predict internal communications trends for 2019 and go over this week’s relevent industry headlines.

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