Jeff Esposito

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Social Media & Media Relations – More Aligned Than We Thought

Jeff Esposito

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. We’re the industry in the best position to “put the public back in public relations” and keep it there by never staying put.

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How much time should you devote to social media?

Jeff Esposito

There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company? Thought Leadership – social media is a great platform to be seen as an industry leader. Plan to devote 10 to 20 hours a week for a salesperson in this capacity.