Buzz Marketing for Technology

article thumbnail

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? Assets under management in America alone nears $40 trillion, most of which is managed by the US’s largest 50 banks. Program execution.

article thumbnail

How to develop Thought Leaders

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Thoughts on Thought Leadership

Buzz Marketing for Technology

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. He also played a key role in promoting three best-selling books. At InformationWeek, the No.

article thumbnail

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

That is why the partner ecosystem (Agencies, ISVs, Integrators, Consultants) are core to rounding out the offering. The future is an exciting one for both Microsoft and for the Digital Marketing industry in general. I see Microsoft at the forefront of digital marketing in the next 5 years.

article thumbnail

Knowledge work as craft work

Buzz Marketing for Technology

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed.

Analysis 199
article thumbnail

People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

Same applies in consulting because people just don’t buy run of the mill consultants anymore. Pick your spot - There are always just a few thought leaders in every industry and/or field of study so pick a spot that you can differentiate yourself with. 5 Steps to becoming the Thought Leader?

Buy 100
article thumbnail

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Consulting. In the last recession, online spending cratered along with the rest of the advertising industry. Shopping Cart. Register For An Online Account. Learn About RoleView. Global Navigation. Teleconferences. Consumer Data. Business Data. Executive Programs. About Forrester. Local Navigation. Vendor Comparisons & Waves.

Research 208