Adam Sherk

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Both rightly deserve credit for increasing awareness industry-wide. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Borrowing Content Was Happening Long Before Blogging

Adam Sherk

It sounds a lot like the practices of some industry blogs and news aggregators today. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. We poached material constantly, from newspapers, from other publications — even from Time.

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Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. We are watching the continuing rapid decline of newspapers and an old industry that is unable to adapt to the many aspects of online media. Most likely the result will fall somewhere in between. It happens.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

by Adam Sherk on April 8, 2010 The cease and desist letter and the ensuing war of words between The Wrap’s Sharon Waxman and Newser’s Michael Wolff is getting a lot of industry attention this week. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Or maybe Twitalyzer missed the boat on that one. What do you think?

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The Most Popular News Sites on YouTube

Adam Sherk

Same thinking that plagued the music industry 10 years ago. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Hard to believe mainstream TV isn’t all over this. I think they’re afraid of Google/YouTube doing an end run on viewers/audience somehow.

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