Adam Cohen

DECEMBER 12, 2013

Even the big consulting firms are finding their way into the digital strategy arena. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. image credit: PedjaP via flickr.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Your company’s current agency ecosystem.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

SEPTEMBER 2, 2010

A few years ago SEO as an industry was on par with voodoo, but today it’s both art and science to understand how people search online and how to best position digital assets to be found. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

DECEMBER 12, 2013

Even the big consulting firms are finding their way into the digital strategy arena. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. When Pepsi put big budget dollars to social media , I think many people in the industry finally woke up. More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 19, 2010

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

Badge 201

Badge Disqus Web 2.0 Retail 201