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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Internet Fame and the True Impact of Influence

SocialFish

.&# Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. Do apps like Klout or Twitalyzer really work to automate this? Klout & Critics: Time to Close the Door or Kick it Wide Open? So what is influence, really? Can it be measured (and if so, how)?

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Surely hosting this American icon over such a venerable holiday is an honor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? And the tour in Hawaii will last over July 4th and into the following weeks. What’s your social currency?

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

After all, sponsoring and hosting events is an industry too, and it employs a lot of people. Here’s a simple suggestion for all those organizations who would like to host incentive opportunities: have them around an industry tradeshow which you sponsor. Don’t want to host your incentive trip around a work tradeshow?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Jay is the founder of [link] and host of the Social Pros podcast.

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On Alice in Wonderland and Social Media

Akamai Marketing

The Mad Hatter Tea Party: Alice stumbles upon a tea party hosted by the Mad Hatter and a range of other curious characters. Ask your social media consultant to speaker YOUR language and help you interpret the social media’s language. All of the characters are very sure of themselves and quiz Alice with nonsensical riddles.