Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Do you have employee resource groups (ERGs) dedicated to women in the workforce? With those numbers in mind, hitting the right notes for Women’s History Month is imperative.

Social Media 118

Social Media Team Groups Groups 118

Social Media Strategies Summit

JANUARY 12, 2023

Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. And we just bounce a lot of ideas around in that Teams group. Featured image by Freepik.

Collaboration 226

Collaboration How To Education Team 226

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%.

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends.

Resources 103

Resources Telecommunications Collaboration Project 103

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. SPGLife was another popular hashtag that popped up during our research as part of the outreach strategy of the Starwood Hotels group, with over 4,500 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

SEPTEMBER 12, 2022

Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Hoyden Creative Group.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase. Spending most of her career in Washington, D.C.,

Strategy 220

Strategy Analysis Collaboration Small Business 220

Buffer Social

SEPTEMBER 11, 2023

I've earned millions in salary and consulting contracts, 100 percent inbound driven. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Lobbyists from the film, music and video games industries even hosted a fund-raising dinner for Bulte in advance of the election. Mainstream media picked up on the story.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week.

Sports 281

Sports Brands Focus Group Microsoft 281

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on.

Research 78

Research Template Templates Training 78

Sprout Social

MARCH 19, 2024

In this article, we’ll explore what AI insights are exactly, how they work and how they’re applied practically to progress different industries. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Waxing UnLyrical

JANUARY 11, 2019

If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. Clients don’t stay with a cheaper agency or one with more industry expertise if they aren’t getting and proving business results. Proving you’re essential.

Strategy 161

Strategy Content Analytics Metrics 161

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Then becoming a social media consultant might be the perfect avenue for you. But what does it take to become a successful social media marketing consultant?

Consultant 105

Consultant Social Media How To Skills 105

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130

Content iPhone Sports Remix 130

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Overall, this suggests that those discussing the longevity of the dropshipping model are optimistic, although some buyers and sellers have become wary of common grifts within the industry. .

Questions 119

Questions Sentiment Meme Trends 119

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Here’s some of what we discussed: Where to begin.

Tourism 114

Tourism Travel Startup Metrics 114

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing.

Guidelines 354

Guidelines Report Facebook Case Study 354

Webbiquity SMM

JANUARY 30, 2020

Experts in the consumer influencer marketing industry can help you partner with the right influencers, amplify your content, and boost your brand’s value. B2B influencer marketing works a bit differently, but the basic principle is the same: build relationships with the top influencers in your specific industry or technology area.

Brands 159

Brands Airlines Hashtag Influencer 159

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Take a look at what software maker Salesforce does with its story: The Fourth Industrial Revolution is changing the way people work, using robotics, AI, the Internet of Things, and more.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

The Realtime Report

MARCH 8, 2021

Robert Gordon, Professor of Social Sciences at Northwestern University, said that, in the 250 years since the first industrial revolution, there has never been a technology that caused mass unemployment, and there is no reason to believe that AI will change this pattern [4]. Most Experts Believe AI Will Create as Many Jobs as It Destroys.

System 254

System Software Patterns Skills 254

Buffer Social

NOVEMBER 1, 2022

Holly Howard , a longtime business consultant says it best “I always say there's no business growth without personal growth.” Kelly Phillips, the founder of Destination Unknown Restaurants , a group of restaurants based in Washington, DC, knows that boundaries often start with her as the leader.

Small Business 76

Small Business System Examples Policies 76

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

JANUARY 14, 2020

If you’re interested in community management and looking for a great resource to answer questions like the one above , check out the CMX Hub group on Facebook to connect with other like-minded social pros. Social media consulting. Social media consultants are often freelancers or self-employed. Marketing generalist.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

SocialFish

FEBRUARY 18, 2011

So we’re going to start writing about our consulting practice a bit more. Infocomm International –We worked with the team at Infocomm, a trade association serving the professional AV communications industry worldwide. We published a whitepaper on social media policies in collaboration with Croydon Consulting in January.

Review 160

Review Policies Consultant Training 160

Writtent Blog

MAY 11, 2021

Working rules, wages, terms and conditions for Operatives in the industry Working rules, wages, terms and conditions for Operatives in the industry are contained in the National Agreement, operated jointly between the trade union, Unite (on behalf of Operatives) and BESA (on behalf of Employers). . “20.3

Groups 40

Groups Groups Policies Project 40

Buffer Social

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. I talked to people who were in the kinds of HR roles I might be pitching to learn more about what they needed from a consultant and how I might reach clients like them.

Instagram 85

Instagram Consultant LinkedIn Travel 85

Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. We asked her to share some thoughts on her journey to Pixlee and thoughts on the industry overall. After parting ways with Olapic in early 2020, I sought out some consulting gigs and independent opportunities. .

UGC 80

UGC SMS Mobile Industry 80

Socialmedia.biz

FEBRUARY 18, 2021

An expert hub of reports, events, articles and podcasts, Propolis is designed to allow users to learn from industry experts and connect with peers. On-demand video workshops and one-to-one consultations will allow marketers to gain insight from some of the greatest minds in their field. About Zapnito.

Press Release 78

Press Release B2B Communities Marketing 78

Sprout Social

FEBRUARY 5, 2024

Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social. She’s also a committee member of Black@, a Sprout community resource group. Beyond their product, they also have internal initiatives including employee resource groups, called Pinclusion groups.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. The High Road Agency. Bien Media. Bloomerang. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Buffer Social

NOVEMBER 1, 2023

I called on a group of top-notch personal brand aficionados to see what they’d recommend — and asked them to offer some more general advice on how to pivot a personal brand, too.  ” Jack Appleby , a Social Media and Creator Consultant, feels similarly. Everything needs to be aligned.”

Brands 76

Brands How To Instagram Consultant 76

Jon Loomer

DECEMBER 3, 2019

But this could also apply to consultants and other service providers. But it’s such a small group of people that you’ll abandon that approach quickly. Some of this depends on your industry. The long game understands that your audience is broken up into multiple groups: Those ready to buy right now.

Facebook 176

Facebook Training Cost Buy 176