Social Media Strategies Summit
JANUARY 12, 2023
Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.
Waxing UnLyrical
NOVEMBER 30, 2012
Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S
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Waxing UnLyrical
FEBRUARY 17, 2016
As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.
Waxing UnLyrical
OCTOBER 12, 2012
“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Image: Lanzen via Flickr, CC 2.0. 10 Observations on “Real” Public Relations and Social Media.
Waxing UnLyrical
JULY 31, 2012
Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.
Waxing UnLyrical
AUGUST 24, 2015
How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.
Waxing UnLyrical
JULY 19, 2013
So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee? Image: naunasse via Flickr, CC 2.0.
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