Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0. Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Content 100

Content Committee Marketing Consultant 100

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

Meeting 168

Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

NOVEMBER 24, 2014

Image: DVIDSHUB via Flickr, CC 2.0. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Monday Roundup: Thanksgiving is a post from: Shonali Burke Consulting, Inc. Are We Seeing the Slow Death of Thanksgiving?

Consultant 177

Consultant Flickr Resources Communities 177

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Happy Monday! And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JUNE 2, 2014

Image: AJ Cann via Flickr, CC 2.0. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Exercises for Writing Conversationally.

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Based in the Washington, D.C.,

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

MARCH 21, 2019

Image: Tina Leggio via Flickr, CC 2.0. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Sometimes people are going to show their true engagement by liking or retweeting. Soothsayer.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

DECEMBER 22, 2014

Image: James Jordan via Flickr, CC 2.0. 3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits. Digital marketing shifts coming out of AdTech 2014.

WordPress 184

WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Why: Many people view automation in social media as a bad thing.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online.

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. 5 Keys to Revolutionary Lead Generation.

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. I found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Flickr 100

Flickr Consultant LinkedIn Publishing 100

Waxing UnLyrical

JULY 1, 2013

Image: Artotem via Flickr, CC 2.0. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Meme 233

Meme Consultant Flickr Resources 233

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. So this week’s roundup focuses on… focus. Going On Vacation?

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

MAY 7, 2014

Image: Marie Coleman via Flickr, CC 2.0. Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Image: Dennis Skley via Flickr, CC 2.0.

Marketing 100

Marketing Case Study Exercises Meeting 100

Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Consultant 196

Consultant Flickr Resources LinkedIn 196

Social Media Strategery

OCTOBER 27, 2009

Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 ″ consultants. So here’s what I’m going to do – I’m going to let you in on the secret and tell you how you can BE a good consultant in this world and add value to the Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Good morning! Life is good, right?

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Marketing Resources Shonali Burke Weekly Roundup breaking cycles failure moving on'

Loyalty 196

Loyalty Film Consultant Flickr 196

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” Navy via Flickr, CC 2.0.

Content 100

Content Consultant Flickr Publishing 100

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1? How do I make a killer Facebook page?

Communities 170

Communities Marketing MySpace Yahoo 170

Waxing UnLyrical

AUGUST 28, 2015

Photo: Geoff Livingston via Flickr , CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. If no… all will be revealed next week. Have a good weekend!

Content 100

Content Flickr Consultant Study 100

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Your company’s current agency ecosystem. Related Posts.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Waxing UnLyrical

JUNE 24, 2013

Image: Kara Harms via Flickr, CC 2.0. Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Well, summer officially arrived on Friday, and with it, the longest day of the year.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

AUGUST 1, 2014

We do have a lot of confusion in the measurement space, and with the lines blurring between social, marketing, PR, you name it, there is constantly pressure to show how you’re engendering “success.” Image: James Jordan via Flickr, CC. ” So I do get it. Introducing Digital Reach. is a post from: Waxing UnLyrical.

Sample 252

Sample Samples Metrics Consultant 252

Waxing UnLyrical

NOVEMBER 7, 2014

Nowhere does it tell you SBC is like every other PR consulting outfit out there. (Of Image: Willrad von Doomenstein via Flickr, CC 4.0. Three Keys to Blueprinting Your Social PR Strategy is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? Here are some of the answers (and many thanks to all who replied): Daniel Honigman thought it was fine: @ shonali If you have a built-in client base.Lots of high-end consultants do&, esp. However, when people work with me under the Shonali Burke Consulting, Inc.

Brands 273

Brands Consultant LinkedIn Yahoo 273