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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. That’s where working with consultants makes sense. Industry certifications prove a social media consultant’s practical skill too.

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What about the LED lighting brands, oil and gas, manufacturing, government regulated, healthcare and the hundreds of other industries, products and services that simply are not something we all go to Facebook to talk about? We train and consult with brands big and small – from well-funded startups to Fortune 10 brands. Let’s get real.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's no longer about quantity over quality.

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If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Agencies have always been consultants.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm.

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