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How a social media consultant can help your business

Sherrilynne Starkie

Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. That’s where working with consultants makes sense. It’s efficient and effective.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. The content calendar is a crucial part of a smart strategy.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

But how to create an effective Instagram marketing strategy? You can also integrate your Instagram feed with your site with these plugins. Planning your social media strategy around yearly holidays and observance days has lots of benefits, from making it easier to organize to achieving higher visibility and engagement.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

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How digital intelligence can revolutionise your buyer personas

Audiense

How can you use it in your marketing campaigns and feed it into your wider business strategy? We decided to wrap up our inspiring three-day Buyer Persona summit by bringing together a panel of digital marketing experts and consultants to discuss how digital intelligence informs buyer personas.