Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. She can be found on Twitter at @lisaml15.

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Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Strategy 209

Strategy Banking Metrics Travel 209

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 155

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

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Social Media Marketing

DECEMBER 11, 2017

In the event that you have, you're likely exploring your chances of making more out of your online business. Here are two or three reasons why you may require services of expert SEO consultants. SEO consultants will enhance your online marketing strategy by employing latest tools custom fitted to your online business.

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Consultant SEO Engagement Engineering 73

Jon Loomer

JANUARY 17, 2024

Some advertisers, consultants, and agencies are failing to evolve. They constructed super sophisticated strategies for top, middle, and bottom of the funnel. But their response is to keep applying the same old strategies they always have. Pixel, API, Events, and Attribution. There are a couple of developing storylines: 1.

Advertising 190

Advertising API Skills CPM 190

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. Tara Gentile (now McMullin) is a blogger and business strategist whose online presence underpins her thriving consulting business at explorewhatworks.com. Sure—consulting and speaking aren’t exactly seasonal purchases.

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ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. Tara Gentile (now McMullin) is a blogger and business strategist whose online presence underpins her thriving consulting business at explorewhatworks.com. Sure—consulting and speaking aren’t exactly seasonal purchases.

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Case Study Consultant Study Blogger 39

Janet Fouts

JULY 13, 2020

an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. About our panel. Aleya Harris is the founder and owner of Flourish Marketing. Connect with Aleya: instagram.com/aleyaharris/.

Brands 226

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Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 107

Eventful Social Media Conference Hashtag 107

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. Bart is the president and founder of Caylor Solutions, a higher education-focused marketing consultancy.

Marketing 240

Marketing Education Forums LinkedIn 240

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. ” The Biggest Challenges in B2B Content Marketing. It’s well worth a read.

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B2B Social Media Marketing Influencer 225

Sprout Social

OCTOBER 7, 2020

In addition to refocusing their social strategies to accommodate the 2020 climate, they reimagined their client retention strategies and embraced more contract flexibility to alleviate the burden that some of their clients felt. This has included re-aligning strategy, creative and media to yield better results. The result?

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Strategy Collaboration Consultant Team 115

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. And they build all of the events, custom conversions, and audiences from scratch. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. You have a system.

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CPC Advertising Campaign Eventful 144

Jon Loomer

AUGUST 23, 2023

Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 If I were to make a change, I’d go with Consultants. That Cost Per Lead is high for the Business Consultants industry. while it’s $4.86 for similar ad sets.

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API Cost Report Consultant 147

Pam Moore

SEPTEMBER 6, 2017

If a consultant or agency tells you that to be successful you must be everywhere, you need to run the opposite direction, fast. At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . 6 Essential steps to develop a social media strategy & plan for success. Date: September

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Social Media Strategy How To Training 162

Ignite Social Media

OCTOBER 12, 2021

That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand. An event like this could likely happen again, or happen to another network. Make a note of the event for reporting.

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Facebook Marketing Eventful Social Media 161

Convince & Convert

DECEMBER 14, 2017

If your company is ready to boost its signal on social media to reach teachers, here are a few marketing strategies to get started. So if your company has a connection to a news story, holiday, or upcoming event that might be relevant to teachers or students, talk it up on social media. How-To Videos. Timely Lessons.

Social Media 115

Social Media Strategy Education Consultant 115

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. 15 Proven strategies to immediately increase your engagement on LinkedIn.

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LinkedIn Engagement Strategy Authentication 78

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JULY 20, 2020

Our digital branding training and consulting agency, Marketing Nutz is currently working with many clients to help them pivot and leverage this time for maximum impact. Give us a shout if you would like to setup a free consultation to see how we can help your business grow and thrive. In this 30 minute podcast you will learn: .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Our digital branding training and consulting agency, Marketing Nutz is currently working with many clients to help them pivot and leverage this time for maximum impact. Give us a shout if you would like to setup a free consultation to see how we can help your business grow and thrive. In this 30 minute podcast you will learn: .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

APRIL 7, 2024

Today I am sharing 9 strategies you can start implementing immediately! Navigating the Digital Transformation Journey 9 Strategies to Cultivate Innovation and Propel Your Team Forward Plus, Watch the Video below for More Insights 1. So, how do you cultivate a team that's eager to embrace AI and innovation with open arms? Don't wait!

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Team Training Resources Collaboration 78

Pam Moore

SEPTEMBER 23, 2019

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. You are preparing for your big event and really want to ensure it is a huge success. I know what it's like to be on both sides of the professional speaking and event conference contract.

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Eventful ROI How To Conference 60

Pam Moore

APRIL 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

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Industry Real Estate Insurance Content 152

Social Media Strategies Summit

NOVEMBER 2, 2023

They can help you devise strategies to ease your workload, better organize your time, and prioritize the right tasks so you’re not constantly playing catch-up or putting out fires. Find a Working Method That Keeps You Organized Eagle Hill Consulting ’s research found that time pressures are another major cause of burnout.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Strategies Summit

JANUARY 12, 2023

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. You can’t do it all alone. Image source.

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Collaboration How To Education Team 226

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. I think so.

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Eventful Twitter Klout Policies 116

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. Need help launching a new product or service?

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

JULY 13, 2023

It's the human touch, the understanding, the empathy, the strategy, relationship-building that sets us apart. My team and I live and breathe for this stuff: 🔥 Sales Team Training and Workshops: We're talking strategy sessions, smashing those pesky limiting beliefs, and yes – hands-on training on how to use AI like a pro.

B2B 78

B2B Training Hubspot Team 78

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

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Social Media Strategy Consultant Conference 167

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

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Analysis Sentiment Marketing How To 105

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. 8-Event Limit. Verify their domain.

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How To Facebook Advertising Eventful 210

Ignite Social Media

FEBRUARY 17, 2021

Any insights would then be used to guide future content and strategies. Now, your team should have established clear escalation strategies and be able to pull together key decision-makers quickly, as needed. The same applies if your brand provides virtual consultations of any sort. Social listening has once again evolved.

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Social Media Marketing Influencer Team 176

The Marketing Blog

AUGUST 4, 2008

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? Consultant , Web2.0 His Thoughts.

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