Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Mehdi Hussen is a SaaS marketing and organic growth consultant. Guest post by Mehdi Hussen.

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Sentiment How To Analysis Trends 142

Convince & Convert

AUGUST 11, 2021

In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. appeared first on Content Marketing Consulting and Social Media Strategy. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. Sharing Social Media Techniques.

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Training Forums Team Curation 172

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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LinkedIn Tips B2B Findability 189

Buffer Social

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years.

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Consultant Instagram LinkedIn Travel 85

Almost Savvy

APRIL 12, 2009

What if you need to access contact information for one of your connections and the LinkedIn site is down temporarily? Sign into your LinkedIn account From the menu on the top, left of the page, click on “Contacts&# This will take you to a list of your Connections (see image). Exporting your connections is easy. when meeting?with

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LinkedIn Yahoo Tips Domain Name 279

Waxing UnLyrical

MARCH 31, 2020

One of the ways in which I’m trying to contribute is by sharing my expertise – as well as that of my friends and colleagues – through no-cost, no-catch, professional development trainings in my Social PR Posse Facebook group. That’s all any of us can do, right? Wouldn't you like to be in her kitchen?

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Consultant Training Eventful Groups 174

Social Media Marketing

JANUARY 2, 2023

Some famous and well-known stages are Facebook, Instagram, Twitter, and LinkedIn. Cost-Effective Ten years prior, because of traditional mediums, marketing was an extravagance. The cost for one board or disseminating tests was high, something few out of every odd business could manage. This is perfect for private companies.

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Marketing Organization Cost Affiliate marketing 136

Waxing UnLyrical

JANUARY 15, 2020

” Financially, this would mean sale price (of an asset) – net cost = net gain. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn The post What a Sandcastle Reminded Me About Strategy appeared first on Shonali Burke Consulting.

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Strategy Consultant Reputation Team 253

Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. These all offer programs that cover some of the cost of our services to give our target audience more affordable access without requiring that we lower our rates.

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Small Business Newsletter Resources Consultant 81

Waxing UnLyrical

JUNE 10, 2013

Why: Is your business homepage costing you potential clients? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Does Your Home Page Pass The Simplicity Test?

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Flickr Consultant Issues Resources 219

Waxing UnLyrical

AUGUST 4, 2014

Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

FEBRUARY 7, 2014

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Metrics ROI Consultant Eventful 223

Pam Moore

SEPTEMBER 19, 2023

As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? Plus, the best part is it will cost you less than a tank of gas! Can you tap into their beat and know what makes their hearts race? Ever wondered what tunes play in their heads late at night?

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B2B Exercises Remix Team 78

Waxing UnLyrical

DECEMBER 1, 2014

And some of them don’t even cost money! Monday Roundup: Planning Mode is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Consultant Resources Template Templates 174

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube. LinkedIn Lead Gen Forms.

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Social Media How To HootSuite Discount 145

Waxing UnLyrical

MARCH 24, 2017

Rajean Blomquist – who is a terrific independent contractor doing great work in our field – said point-blank she can’t currently justify your cost. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn To Cision, With Love.

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Price Banking Industry Influencer 235

Waxing UnLyrical

DECEMBER 28, 2019

why lifesaving drug A is more effective than lifesaving drug B (works more quickly, is more efficient, saves more lives, costs less money). Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. when something began. how long it took to get traction. how far X dollars go (e.g. for non-profits).

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

AUGUST 1, 2014

why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. is a post from: Waxing UnLyrical.

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Sample Samples Metrics Consultant 252

Pam Moore

JUNE 2, 2017

Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Note: If you listen to the podcast you will be provided a coupon code with extra special savings + free 30 minute consultation ($250 value!). Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

agora pulse

APRIL 1, 2020

Though LinkedIn tries not to be “the site you only go to when you’re looking for a new job,” it’s very helpful when you are indeed looking for that new position. I highly recommend you see whether you’re eligible for the 30-day free trial of LinkedIn Premium. LinkedIn Learning (free with LinkedIn premium).

Social Media 129

Social Media Social Media Management How To Course 129

Hootsuite

JUNE 12, 2023

As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Then becoming a social media consultant might be the perfect avenue for you. But what does it take to become a successful social media marketing consultant?

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Consultant Social Media How To Skills 105

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

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CPM Handbook Comparison Consultant 204

Convince & Convert

MARCH 19, 2018

But to achieve this low cost, your video must abide by a few principles. Pinterest or LinkedIn) will expand its reach with little effort. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost. Are your customers there?

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CPM CPA ROI Campaign 148

For Real Social Workers

JULY 6, 2021

My treadmill reading companion this summer is The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together by Heather McGhee. The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together should be required reading for professional social workers. Bailey Consultants Facebook page and on YouTube.

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List Consultant Study Cost 52

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? measurePR Recap: Chatting with Heidi Sullivan is a post from: Shonali Burke Consulting, Inc.

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

JULY 20, 2016

how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. After factoring in all costs, how much did your agency earn? Total Operating Expenses. Employee Utilization. Profitability.

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Cost Insurance Project Team 100

Waxing UnLyrical

JANUARY 29, 2019

Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. And it can be acquired at a fraction of the cost.

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Features Marketing Statistics Template 169

Waxing UnLyrical

FEBRUARY 1, 2013

Clients should be up front about everything I’ve mentioned… and agencies (or consultants) should be equally up front about their terms , how they’ll do the work, what is and isn’t in their scope of work, what their payment terms are (very important to get this in writing!) So set expectations clearly from the start.

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Tips Consultant Proposal Cost 204

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Now, divide by 12 to get approximate monthly costs for social media. Now you know your approximate costs per month, per channel.

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Metrics Social Media Report Cost 167

Waxing UnLyrical

MARCH 15, 2018

Employees may be social media mavens on Snapchat or Instagram, but less conversant with more business-oriented channels like LinkedIn or Facebook. It’s a low-cost way to get the word out quickly, offset negative online chatter and comes with the added benefit of team-building as associates rush to the defense of their employer.

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Badge Embedding Forums Mobile 175

Convince & Convert

FEBRUARY 22, 2017

Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. We see this every day with our social media strategy consulting clients. And this is going to cost HOW MUCH?” Overseeing organic Facebook and Twitter is one thing.

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Social Media Skills UGC Consultant 163

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. measurePR chat with Jay Baer. Based in the Washington, D.C.,

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

DECEMBER 22, 2016

So if it is an area of interest for you, I hope you will take this opportunity to review some really killer content (no pun intended) at literally no cost to you, while curled up in front of a toasty fire. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Which brings me to… Gift #2.

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Influencer Banking Consultant Training 100

Waxing UnLyrical

JUNE 5, 2018

On how nonprofits can justify the use of paid advertising to donors: A3: In order for #nonprofits to reach the people they intend to help, it should be understood that it costs. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. #measurepr. Let your data explain the need! See you next time!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

APRIL 29, 2013

Many of them are free, or low-cost… so why not take advantage of them? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Press Release Research Consultant Flickr 206

Waxing UnLyrical

FEBRUARY 29, 2016

Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Campaign Adwords Consultant Eventful 100