Webbiquity SMM

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Mehdi Hussen is a SaaS marketing and organic growth consultant. Guest post by Mehdi Hussen.

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11 Myths of Social Media Marketing

Webbiquity SMM

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Since social media marketing is labor-intensive, we should offshore it. Tweet This!

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. This training can be hosted by someone on your internal marketing team or an outside consultant.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

For example, every bank hires security consultants to test its systems. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.)

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

You may want to consult other sources for further details about the process. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. That’s difficult if you don’t know where you are in the first place. To establish that, begin with a social media audit.

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The “Social Media Certificate” – Smart Move or Scam?

Webbiquity SMM

for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions.