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Josh S Peters

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7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

NOVEMBER 5, 2009

A small consultation fee is worth it when avoiding the backlash from poor execution of this manner. What you will pay them in consulting fees or as a salary will be well worth it every time they help you avoid disaster and build your brand in a positive way. What matter is they didn’t communicate and it’s costing them.

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Flickr eBook Lijit Sites 100
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The Good, The Bad, and The Ugly in Social Media

Josh S Peters

JUNE 21, 2010

It’s an extreme illustration of a sketchy practice to be avoided at all costs. This Twitter profile has accumulated over 800 followers, but has yet to provide a single update in any way related to its stated content (coupons for Utah). And does it work? Judging by the last post over six months ago, it doesn’t look to be worthwhile.

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Social Media Case Study Lijit eBook 159
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