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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too. So is adaptability.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Special Tricks. Trick 1: Be specific when setting goals. Trick 3: Use automation.

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What’s your social media marketing budget?

Sherrilynne Starkie

Use each member’s hourly cost of employment to estimate your budget and provide them with guidance on how much time they should dedicate to social media. Don’t forget to factor in the opportunity costs of having team members working on social media. Then allocate the required budget to cover fees and operational costs.

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Ergonomic Consultancy: A Business Opportunity

Idaconcpts

As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. How to Become an Ergonomic Consultant. Conclusion.

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Optimize for Quality Webinar Registrations

Jon Loomer

The eventual goal was to increase paid consultations. The Cost Per Lead went up, but the quality was way higher. She saw far more responses from her emails and paid consultations increased. She used inspiration from our sessions to do something outside the box. This is a standard approach to increasing webinar registrations.

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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00 If I were to make a change, I’d go with Consultants.

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