Agencies Should Start Thinking More Like Consultants
Social Media Strategery
JANUARY 14, 2017
Consultant Steve…more than five years ago. After nine years as a consultant and five more at ad agencies, I’ve realized maybe the problem lies in how agencies build scopes of work rather than how I’ve interpreted (or ignored) them. When I was a consultant, our clients bought our people. game that doesn’t have a winner.
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