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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. By tying reward to the behavior so intrinsically, you are supporting the very construct you rail against. Where’s the community spirit in that? If you want to help, help.

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3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

Construct a top three for a short article. Collect and storify feedback from influencers on the ideas. I’m not done yet. Let me toss some more repurposing ideas at you…. Record a podcast series. Create a list of do’s and dont’s. Highlight the uncommon ideas as “secrets”. Publish comments and questions the material invoked.

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How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat

Buffer Social

Afterward, Nicole would curate the tweets into a Storify story and blog recap and document the stats in an internal document. We currently curate a handful of tweets into a blog recap each week and no longer do a Storify for each chat. Many of our team members still join in from their personal handles. alt text: https://t.co/OslglKz8xr

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