Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

Navys aircraft carrier and submarine ship construction, nuclear refueling, and repair programs at Northrop Grumman Shipbuilding, Newport News Operations. KM Overview Measurement and ROI Overcoming Knowledge Loss. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. APQC on KM. Interviews.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? We even have a simple ROI tool we often use to help clients roughly estimate the unique value specific campaigns provide.

Strategy 150

Strategy BuzzStream Content Brands 150