article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Everything LEGO creates and posts is highly entertaining and informative.

article thumbnail

7 Questions to Ask During a Social Media Crisis

Ignite Social Media

Below we’ve outline some of the most helpful questions that a brand should consider when they find themselves in the midst of a crisis of their own. 7 Questions to Help Evaluate a Social Media Crisis. But the real question to evaluate is whether a reasonable person would believe the brand contributed to the issue at hand.

Questions 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Constructing the Social Bridge Between Sales and Marketing

Oktopost

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Navigating Business in a Covid World.

article thumbnail

27 essential social media manager interview questions (and answers)

Sprout Social

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. The following list of social media manager interview questions is a great place to start. Organization and time management questions.

article thumbnail

How Government Agencies Can Build an Effective Crisis Communications Strategy

Social Media Strategies Summit

It gives the media an expert source for further questions. Journalists will inevitably have plenty of follow-up questions after a crisis announcement. Even if you don’t have the bandwidth to respond to each question individually, you can use the findings to build a resource center of frequently asked questions.

Strategy 174
article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

These are questions we’re beginning to hear in our community , and it’s not surprising. Their value and necessity are questioned. They constructed super sophisticated strategies for top, middle, and bottom of the funnel. Has Meta advertising become so turnkey that they could easily complete it internally?

article thumbnail

Creating a value driven Target Market with 1 question

Marketing to Serve

How did Lego construct a profitable target market? Steps to creating a target market – one question. The following question can easily be worked on, and provide a foundation upon which we can start to identify our target. This question is important for a number of reasons.