Buzz Marketing for Technology
JUNE 27, 2008
White Papers. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# From the data, we construct a communication graph with 180 million nodes and 1.3 Sponsored White Papers, Webcasts, and Downloads. in Downloads.
Waxing UnLyrical
MARCH 11, 2015
Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Twist Image
FEBRUARY 25, 2012
Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. You need to know how to construct a letter without basic spelling and grammar mistakes.
Buzz Marketing for Technology
JUNE 27, 2008
Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. Navys aircraft carrier and submarine ship construction, nuclear refueling, and repair programs at Northrop Grumman Shipbuilding, Newport News Operations. Comments (0).
Convince & Convert
MARCH 4, 2016
Go through your old blog posts , presentations, and white papers. Constructing a Narrative. Unlike a blog post which can be immediately edited, you definitely won’t want to find any spelling mistakes on your infographic after it’s been published and circulated! Repurpose Old Content.
Social Media Strategery
JANUARY 7, 2010
Do you want cross-team collaboration on a white paper? People should not underestimate the effort required in blogging and sharing knowledge successfully in a manner that generates lively constructive interaction. Give people an action. Why are you posting in the first place? Be clear about what you want from your readers.
Convince & Convert
OCTOBER 22, 2013
This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. There has been a massive shift in what potential publishers expect when it comes to sharing content created by third parties.
Expert insights. Personalized for you.
130 
Let's personalize your content