Social Media Strategery

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. . "And you want to fill it up with the right kinds of people who are going to teach future people what they should be doing when they move in."

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Take one look at what Tesla is doing to the automobile market, or what AirBnB is doing to the hotel market.

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Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

link] This weeks #socialmedia Tweetchat topic: The Impact of Social Media in Government « Direct Marketing Observations [.] Coming out here and participating in BlogWorld showed me the next stage of our Gov 2.0 relationship. or coordinate better across agencies.

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