Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.
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