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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. LEGO Minecraft?

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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? With over 3.6

Research 144
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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media. Your brand’s social media pages present an opportunity to uplift marginalized voices.

Strategy 145
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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.